How to make your website engaging
Is your website device-friendly? 80% of users access the internet from a smartphone and 47% use a tablet (Global Web Index). As a result, it is essential that your website can be easily navigated via multiple devices. To do this,…
6 Buzz marketing buttons and methods to make your content shine!
What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a…
Alternatives to promoting products through your website
Social Media Marketing Powerful social media marketing can be a driving force for e-commerce traffic and conversions. This marketing method is straightforward and very affordable, making it appropriate for established corporations and early-stage startups alike. Whether you decide to use…
How to use video interviews to best demonstrate company values?
Here are some points to keep in mind when producing a video interview: Demonstrate your personality 52% of marketers believe video content has the highest return on investment (ROI) compared to other forms of content (Invodo, 2014). In order to…
6 reasons why your company should be using Twitter
Networking Valuable connections can be made through Twitter. The social networking site enables you to easily locate and build relationships with industry influencers and experts. Online presence We live in an increasingly social and interconnected world, so maintaining a strong…
Should your company be using Facebook?
The importance of a Facebook presence within your social media strategy will depend on whether your company is business-to-business (B2B) or business-to-consumer (B2C). Companies falling under the B2B umbrella have the primary marketing goals of lead generation and establishing themselves…
Creating the perfect homepage for your website
An eye-catching headline With only a few seconds to capture your visitors interest, your headline should be clear, simple and engaging. Your headline should outline what is unique about your business and inform your audience about the product/service you are…
How to reach your target audience online ?
Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective. A better strategy would be focusing your attention, on a carefully defined target audience. Answering questions such as: who is your ideal audience…
Seeding- how does it work?
How to seed content? Before you begin to seed your content, ask yourself whether the content is interesting enough to be launched. Will people actually want to read and share this content? Once you have decided that you have quality…
5 Ways to promote your video online
Here are some simple, but effective ways to promote your video online: Share the video through social media A great way to gain exposure for your video is by sharing it on social media. Whether you use Facebook, Twitter, LinkedIn…
Guest Blogger Guidelines
Interested in becoming BCM Guest Blogger? Here is everything you need to know to join us. Desired topics of articles: Online Marketing Marketing Strategy SEO Web Design Branding Graphic Design Video Production Animation Technology Marketing Guidelines: Word count 500-800 words…
How to best use videos in Kickstarter campaign?
Kickstarter campaigns: Why use videos? With Kickstarter campaigns having a 43% success rate, creating a great online marketing strategy is highly important. Key to a successful Kickstarter campaign, is the perfect campaign online video. Statistics show that the use of…
How an Animated Logo can benefit your brand?
Animated Logo for JCP Body Construction 5 Reasons why you should be using animated graphics Increase brand awareness From animated logos to using animation in videos, the use of motion graphics is a great method of increasing brand awareness. Dynamic…