How to build a highly motivated team through learning, technology and a core value system.
Clay Lowe is a Team-Building Coach & Learning and Development consultant, with 22 years helping teams to perform at their best. As a graduate of the US Military Academy at West Point, Clay uses his experience as a team leader…
Coventry Web Design Trends That Will Dominate 2023
10 main Coventry web design trends to follow in 2023: Embracing Minimalist Design in Coventry: Coventry website design is embracing the mantra of “less is more.” Minimalist design, characterised by clean lines, ample white space, and simplicity, is gaining traction….
How to align a solid communications strategy with a business plan in order to achieve growth.
We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…
What is ESG and why should companies embrace these values?
Amy Ahmed-Dolphin is Account Director at Whistle PR and has recently taken on the role of Head of ESG Communications. We spoke to her about why she feels so passionately about ESG and the importance of communicating strong company ethics….
What do you need to know about dynamic content?
Adaptive content uses a database containing information on users’ previous behaviour or interaction with the site to create changing standards on the website. Tracking data such as a person’s location, user name, interests and other details is very useful when…
8 tips how to make a fantastic recruitment video
Creating an excellent recruitment or culture video, gives you the opportunity to demonstrate your values, communicate what you’re best at, interview the great people who work in your company, as well as show your office space. By using video effectively…
Keyword research. What is it and how do you perform it?
The aim of keyword research practice is to generate, with precision and recall, many phrases that are highly relevant yet not immediately obvious to the given input keyword. 5 keyword research tools Research can be performed in an old school…
How will the death of third-party cookies affect marketing?
What are cookies? Computer cookies are small files, which aim is to help the website keep track of your visits and activity. A website might use cookies to learn and to keep a record of a web visitors’ overall online…
Is interactive content the future of marketing?
Why is interactive content worth considering? Interactive forms of marketing not only offer a variety of options to navigate but also give you, the creator, an opportunity to impress with creativity and interactive design. An interactive infographic for example is…
5 rules of great User Experience
The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…
10 top marketing trends for 2022
We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…
Interview with Tim Luft, Innovation Lead at Create Central
We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.
Interview with Guy Woodcock, CEO & Founder of Montpellier PR
As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…