Explainer Video: Master Locksmiths Association (MLA)
The Master Locksmiths Association (MLA) approached us to produce an animated video to increase awareness for the MLA website and hub for trusted locksmiths. Finding a trusted locksmith in the UK is a minefield of untrustworthy individuals and unreliable search engine ads. The MLA needed a focal piece of video content to draw traffic towards their website and most importantly educate homeowners about the dangers of using unqualified locksmiths online. The MLA only list pre-approved, qualified locksmiths and businesses that meet strict criteria.
We also created a series of personalised videos (based on this piece of content) for individual locksmiths and businesses so they can communicate that they are valued members of the MLA, and also provide details about how to get in touch with them directly. The brand exposure for the MLA has increased by creating a number of videos that have been promoted by the association and individual member locksmiths.
