How to align a solid communications strategy with a business plan in order to achieve growth.

We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…

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What is ESG and why should companies embrace these values?

Amy Ahmed-Dolphin is Account Director at Whistle PR and has recently taken on the role of Head of ESG Communications. We spoke to her about why she feels so passionately about ESG and the importance of communicating strong company ethics….

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What do you need to know about dynamic content?

Adaptive content uses a database containing information on users’ previous behaviour or interaction with the site to create changing standards on the website. Tracking data such as a person’s location, user name, interests and other details is very useful when…

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recruitment culture video

8 tips how to make a fantastic recruitment video

Creating an excellent recruitment or culture video, gives you the opportunity to demonstrate your values, communicate what you’re best at, interview the great people who work in your company, as well as show your office space. By using video effectively…

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keyword research

Keyword research. What is it and how do you perform it?

The aim of keyword research practice is to generate, with precision and recall, many phrases that are highly relevant yet not immediately obvious to the given input keyword. 5 keyword research tools Research can be performed in an old school…

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the death of third-party cookies

How will the death of third-party cookies affect marketing?

What are cookies? Computer cookies are small files, which aim is to help the website keep track of your visits and activity. A website might use cookies to learn and to keep a record of a web visitors’ overall online…

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interactive content

Is interactive content the future of marketing?

Why is interactive content worth considering? Interactive forms of marketing not only offer a variety of options to navigate but also give you, the creator, an opportunity to impress with creativity and interactive design. An interactive infographic for example is…

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rules of great User Experience

5 rules of great User Experience

The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…

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marketing trends 2022

10 top marketing trends for 2022

We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…

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Interview with Tim Luft, Innovation Lead at Create Central

We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.

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Guy Woodcock _ importance of leadership

Interview with Guy Woodcock, CEO & Founder of Montpellier PR

As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…

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8 alternatives to traditional video

Don’t put the brakes on your video content! 8 alternatives to traditional video for your marketing campaigns.

However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…

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Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima

Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…

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