Community First: how to gain loyalty from your audience?

The Marketing Meetup regularly hosts guest speakers, including industry leaders like Mark Ritson and Rory Sutherland, who share their knowledge with the community. Joe also has his own podcast, Humans Come First, and runs an agency called Empath Marketing, as…

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The Role of Competitor Analysis in Shaping a company’s SEO Strategy

1. What is, in your opinion, one of the major keys to success in planning an SEO strategy? Success needs to be measured against your key online competitors for that space. Add into this available budget and then being realistic about…

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Safeguarding Your SME: A Comprehensive Guide to Website Security

Understanding the Threat Landscape Cyber threats come in various forms, including malware, phishing attacks, DDoS (Distributed Denial of Service) attacks, and data breaches. These threats can lead to severe consequences, such as loss of sensitive data, financial damages, reputational harm,…

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Navigating SEO: How Optimised Websites Boost Visibility and Traffic for SMEs

Understanding SEO: First, a few basic words about SEO; SEO is the process of optimising a website to rank higher in search engine results pages (SERPs) organically. When users search for relevant keywords related to a business or its offerings,…

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Enhancing Website SEO with Social Proof: Strategies for Success

Understanding Social Proof Social proof refers to the psychological phenomenon where people rely on the actions and opinions of others to guide their own behaviour. In the context of SEO, social proof can take various forms, including customer reviews, testimonials,…

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5 Key Elements Every SME Website Needs to Drive Conversions

User-Friendly Navigation The first step towards driving conversions on an SME website is to ensure that it offers a user-friendly navigation experience. Visitors should be able to easily find what they’re looking for without getting lost or confused. This means…

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Elevate Your IT Technology Marketing: 10 Visual Content Ideas for Maximum Impact

Infographics Explaining Complex Concepts Infographics are an excellentt tool for simplifying intricate IT concepts and presenting them in a visually appealing and easy-to-comprehend format. From illustrating data trends to elucidating technological processes, infographics can seize the attention of audiences and…

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Elevating Brand Perception in the IT Technology Sector: The Power of Branding Essentials

The Importance of Brand Perception Brand perception refers to how a company is perceived by its audience, encompassing their thoughts, feelings, and attitudes towards the brand. In the IT technology sector, where innovation and credibility are key, a positive brand…

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The Importance of Responsive Web Design for SMEs: Maximising User Experience

Understanding Responsive Web Design Responsive web design is a design approach aimed at creating websites that provide an optimal viewing and interaction experience across a wide range of devices, from desktop computers to mobile phones. Unlike traditional fixed-width layouts, responsive…

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How to create harmony between Sales and Marketing Teams?

1) What are the benefits of aligning both Marketing and Sales objectives from a company’s perspective? Forget the advantages for a moment, I think business owners need to focus not just on the benefits but on the direct and measurable…

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Positively Negative: How Bad News Helps Build Higher-quality Solutions

In the financial technology testing space, brand-building efforts are devoid of the pleasure of immediate gratification that service providers enjoy in the retail space. For one thing, most of our clients’ identities are protected by non-disclosure agreements, which means we…

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Why AI is Going to Disappear in Marketing

1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…

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Birmingham's graphic design

Birmingham’s Graphic Design Renaissance: Strategies for a Standout Presence

7 Stages of Birmingham’s Graphic Design Renaissance   Embracing Birmingham’s Unique Identity One of the key strategies driving Birmingham’s graphic design renaissance is the embrace of the city’s unique identity. Graphic designers are drawing inspiration from the city’s rich history,…

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