What do you need to know about dynamic content?

Adaptive content uses a database containing information on users’ previous behaviour or interaction with the site to create changing standards on the website. Tracking data such as a person’s location, user name, interests and other details is very useful when…

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recruitment culture video

8 tips how to make a fantastic recruitment video

Creating an excellent recruitment or culture video, gives you the opportunity to demonstrate your values, communicate what you’re best at, interview the great people who work in your company, as well as show your office space. By using video effectively…

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keyword research

Keyword research. What is it and how do you perform it?

The aim of keyword research practice is to generate, with precision and recall, many phrases that are highly relevant yet not immediately obvious to the given input keyword. 5 keyword research tools Research can be performed in an old school…

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the death of third-party cookies

How will the death of third-party cookies affect marketing?

What are cookies? Computer cookies are small files, which aim is to help the website keep track of your visits and activity. A website might use cookies to learn and to keep a record of a web visitors’ overall online…

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interactive content

Is interactive content the future of marketing?

Why is interactive content worth considering? Interactive forms of marketing not only offer a variety of options to navigate but also give you, the creator, an opportunity to impress with creativity and interactive design. An interactive infographic for example is…

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rules of great User Experience

5 rules of great User Experience

The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…

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marketing trends 2022

10 top marketing trends for 2022

We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…

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8 alternatives to traditional video

Don’t put the brakes on your video content! 8 alternatives to traditional video for your marketing campaigns.

However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…

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use an explainer video

5 reasons to use an explainer video in your marketing strategy.

Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…

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How to improve your SEO

How to improve your SEO and land on the first page on Google?

How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…

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account-based marketing tips for tech companies

Top 10 Account-Based Marketing Tips for Tech Companies

It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…

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How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?

The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…

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landing page tips

6 tips for creating landing page with high conversion rates

When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…

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