landing page tips

6 tips for creating landing page with high conversion rates

When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…

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How to make B2B content marketing more effective?

What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…

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ABM Technology: Discover the 3 main features you can expect from this & more

ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…

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11 Reason why you need to Redesign your Website

There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…

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Part 2 of 2: Voice-recognition, the greatest marketing disruptor

Welcome to Part 2 of 2: Voice-recognition, the greatest marketing disruptor. If you missed part one, just click here and catch up from the beginning where we explain how voice-recognition has positioned itself as a game-changer for brands and marketers….

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Part 1 of 2: Voice-recognition, disrupting the marketing landscape

Voice-recognition, part of the pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way,…

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Pillar Content & Why You Should be Using it

Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…

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Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…

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Data-Driven Marketing

Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…

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Content strategy and Storytelling for B2B Campaigns

B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…

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Event Marketing: 4 Reasons Why You Should Be Doing This.

The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these…

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Key Marketing Trends for 2019 & Beyond! (Part 2)

6. Content Marketing: Divide and conquer Content Marketing as a whole continues to be an area that all brands are investing heavily in for the future. Our Podcast with Ryan Collier,Senior Account Manager of Egress at IP EXPO 2018 revealed…

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Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)

Before the hit sequel, there was… Welcome to the first of our two-part guide to the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate…

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