8 alternatives to traditional video

Don’t put the brakes on your video content! 8 alternatives to traditional video for your marketing campaigns.

However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…

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use an explainer video

5 reasons to use an explainer video in your marketing strategy.

Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…

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How to improve your SEO

How to improve your SEO and land on the first page on Google?

How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…

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account-based marketing tips for tech companies

Top 10 Account-Based Marketing Tips for Tech Companies

It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…

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How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?

The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…

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landing page tips

6 tips for creating landing page with high conversion rates

When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…

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content marketing image

How to make B2B content marketing more effective?

What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…

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ABM technology image

ABM Technology: Discover the 3 main features you can expect from this & more

ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…

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11 Reason why you need to Redesign your Website

There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…

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Voice-recognition in marketing part2 illustration

Part 2 of 2: Voice-recognition, the greatest marketing disruptor

Welcome to Part 2 of 2: Voice-recognition, the greatest marketing disruptor. If you missed part one, just click here and catch up from the beginning where we explain how voice-recognition has positioned itself as a game-changer for brands and marketers….

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Voice-recognition in marketing part 1 illustration

Part 1 of 2: Voice-recognition, disrupting the marketing landscape

Voice-recognition, part of the pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way,…

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Pillar Content Image

Pillar Content & Why You Should be Using it

Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…

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in-person handshake image

Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…

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