Pillar Content & Why You Should be Using it
Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…
Generating value through in-person events
In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…
Data-Driven Marketing
Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…
Event Marketing: 4 Reasons Why You Should Be Doing This.
The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these…
Content strategy and Storytelling for B2B Campaigns
B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…
Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)
Before the hit sequel, there was… Welcome to the first of our two-part guide to the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate…
Key Marketing Trends for 2019 & Beyond! (Part 2)
6. Content Marketing: Divide and conquer Content Marketing as a whole continues to be an area that all brands are investing heavily in for the future. Our Podcast with Ryan Collier,Senior Account Manager of Egress at IP EXPO 2018 revealed…
A celebration of home-grown creative talent
We’re back in town… Black Cliff Media are once again delighted to sponsor the Chartered Institute of Public Relations PRide Awards, which will be taking place at the Macdonald Burlington Hotel, Birmingham. This year brings with it a wealth of…
2018 in Colour!
We explain why this year’s Colour, isn’t all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks…
Experiential Marketing
Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing…
Brand Loyalty
In the past Brand Loyalty gave advertisers an easy ‘in’… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they…
Using VR to Visualise a Story
Black Cliff Media Covers Virtually (VR)Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided…
CIPR Pride Awards
From Black Cliff Media With Love Black Cliff Media was proud to sponsor this year’s regional, CIPR (Chartered Institute of Public Relations) PRide Awards. After a gruelling series of internal auditions (that we are not at liberty to disclose), it…