Content strategy and Storytelling for B2B Campaigns

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B2B Content Strategy & Storytelling

Birmingham, Thursday 21st February 2019


We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from Red Lorry Yellow Lorry will share with you their knowledge and experience within Content Marketing and Storytelling for B2B Campaigns. More details below.

Speaker: Edward Loades (Managing Partner, Black Cliff Media Ltd.)

Maximising visual content to ignite your B2B Marketing Strategy!

Strategy vs. Trends
The value of Authenticity
Attracting new audiences with new media
The power of LinkedIn

– Segmentation and Distribution


With a background in television and digital media, Edward Loades (Managing Partner at Coventry based Black Cliff Media) is a seasoned speaker on all things Content Marketing.

His agency Black Cliff Media specialises in content creation for Tech and IT companies (Majenta Solutions, T-Systems, Deutsche Telekom, Gartner, Aruba Cloud) From Video to VR, Podcasts to Infographics, he will examine what is hot and what is not – and how best to use content to your brand’s advantage.

Speaker: Hannah Patel (Director, UK Red Lorry Yellow Lorry)

Technology businesses often struggle to tell their story in a way that their target market can understand. It’s vital to develop consistent, concise and engaging communications about who you are, what you do and why anyone should care.

Specialist B2B technology communications consultancy, Red Lorry Yellow Lorry, will share their experience and tips, to help you:

  • Cut through the noise of a crowded market, to differentiate from your competition
  • Engage media and business decision makers, to increase your brand awareness
  • Better link marketing and sales, to grow your business


Hannah joined Red Lorry Yellow Lorry in 2010 and is the director of the lorries’ London office. Hannah leads partnerships with the firm’s technology clients – including LogMeIn, Sage, ConsenSys and XMOS. She has extensive experience developing and implementing communications strategy across EMEA. She also makes a blinding cup of tea!




Educated in Krakow and Vienna, with a working background in Marketing and Event Management gained in St. Petersburg, Paris and London, Maria has a strong interest in marketing and business development with a particular emphasis on visual content marketing. She is a Co-Founder and Managing Partner of Black Cliff Media Ltd., where she manages Web Design and Graphic Design projects.

Maria speaks fluent Polish, English and German, some French and Russian and she currently studies Italian. She loves basketball, trail-running and tennis. She is married and has two young sons.

Connect with Maria on LinkedIn

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