Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima

Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…

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How to improve your SEO

How to improve your SEO and land on the first page on Google?

How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…

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account-based marketing tips for tech companies

Top 10 Account-Based Marketing Tips for Tech Companies

It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…

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How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?

The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…

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landing page tips

6 tips for creating landing page with high conversion rates

When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…

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content marketing image

How to make B2B content marketing more effective?

What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…

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ABM technology image

ABM Technology: Discover the 3 main features you can expect from this & more

ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…

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Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR

Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR. During the DIGITAL X event in Cologne, Guy and Dean speak candidly about how traditional PR has adapted to different modes of digital messaging and…

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Podcast Interview with Lars Tams

Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also…

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Podcast Interview with Christian Andersen

Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.Christian was kind enough to share with us his insights coming from over 20…

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11 Reason why you need to Redesign your Website

There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…

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Pillar Content Image

Pillar Content & Why You Should be Using it

Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…

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in-person handshake image

Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…

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