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Data-Driven Marketing

Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…

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Content strategy and Storytelling for B2B Campaigns

B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…

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CIPR PRide Nominations: TANK

What impact did your campaign have for your company to be shortlisted for the PRide Awards?   Martin Stone, Associate Director at Tank: In July 2017, HR software specialists The Access Group appointed PR agency Tank to write a digital…

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Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let's Print Holding 1

Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding

BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…

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Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…

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Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal 1

Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal

Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment.   BCM: Where do you see the potential associated with marketing automation? Marketing automation…

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Interview with Susan Brunner

Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi

Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…

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Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland

Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland

Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…

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Interview with Julia Pichler, B2B Marketing, Canon Austria

Interview with Julia Pichler, B2B Marketing, Canon Austria

Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…

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Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data

Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data

Interview Q’s & A’s: BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing…

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Interview with Anton Jenzer, CEO of VSG Direktwerbung

Interview with Anton Jenzer, CEO of VSG Direktwerbung

Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production.   BCM: Where do you see the potential associated…

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Interview with Martin Wilfing, Managing Director of DMVÖ

Interview with Martin Wilfing, Managing Director of DMVÖ

Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years.   BCM: Where do you see the potential associated with marketing automation? Processes can be…

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Call to action (CTA): how to improve online results

What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…

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