landing page tips

6 tips for creating landing page with high conversion rates

When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…

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How to make B2B content marketing more effective?

What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…

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ABM Technology: Discover the 3 main features you can expect from this & more

ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…

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Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR

Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR. During the DIGITAL X event in Cologne, Guy and Dean speak candidly about how traditional PR has adapted to different modes of digital messaging and…

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Podcast Interview with Lars Tams

Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also…

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Podcast Interview with Christian Andersen

Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.Christian was kind enough to share with us his insights coming from over 20…

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11 Reasons why you need to Redesign your Website

There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…

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Pillar Content & Why You Should be Using it

Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…

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Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…

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Data-Driven Marketing

Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…

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Content strategy and Storytelling for B2B Campaigns

B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…

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CIPR PRide Nominations: TANK

What impact did your campaign have for your company to be shortlisted for the PRide Awards?   Martin Stone, Associate Director at Tank: In July 2017, HR software specialists The Access Group appointed PR agency Tank to write a digital…

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Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…

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