Web design – where to start?
Website – its prominence in your brand Your website should be the pride of your company. This is where potential customers come in the first place to look for information or contact details. Well-designed pages can boost your chances of…
The 4 elements of SWOT analysis
What is SWOT analysis? SWOT is an acronym for the elements of analysis. The process includes an analysis of your strengths and weaknesses as well as opportunities and threats to your business resulting from the situation on the market. This…
How is SEM different from SEO?
You can read about SEO here. Now let’s take a look at SEM and the basic differences between those two. What is SEM really about? Search Engine Marketing (SEM) is all about promotional activities. It is designed to increase the…
How to generate new leads?
What is lead? A lead is a customer interested in your offer, which he shows by, e.g. a query about a product or a service. Leads differ in quality. The most valuable are those leads that are most likely to…
How to create a Landing Page?
What is a Landing Page? A user browsing the Internet notices your advertisement, clicks on it and is then redirected to a Landing Page that is an extension of the content of the ad. Its primary purpose is to transform…
The power of SEO Best Practices
Let us start from the very beginning. Search Engine Optimization (SEO) means… SEO is a set of activities for a specific website, aimed at obtaining and maintaining the highest position of the specified key phrases on search result pages. The…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
Interview with Michael Mayer on ZOIS We were asked to speak with Michael Mayer about the Zero Outage Industry Standard Association. ZOIS is a London based organisation that aims to maximise customer satisfaction and value by providing a framework of…
Video Interview with Stephan Kasulke, Chairman of ZOIS
Video Interview – ZOIS Values We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview featured in Best Practice Magazine in January 2017. Mr….
Everything you should know about Google Analytics
What is Google Analytics exactly? An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic….
Social Media – things you need to know
What is social media marketing? Social media marketing is when you use a variety of social media sites to push traffic through to your website. The main benefits of this type of marketing is its ability to quickly reach far…
How to make your website engaging
Is your website device-friendly? 80% of users access the internet from a smartphone and 47% use a tablet (Global Web Index). As a result, it is essential that your website can be easily navigated via multiple devices. To do this,…
Alternatives to promoting products through your website
Social Media Marketing Powerful social media marketing can be a driving force for e-commerce traffic and conversions. This marketing method is straightforward and very affordable, making it appropriate for established corporations and early-stage startups alike. Whether you decide to use…
Should your company be using Facebook?
The importance of a Facebook presence within your social media strategy will depend on whether your company is business-to-business (B2B) or business-to-consumer (B2C). Companies falling under the B2B umbrella have the primary marketing goals of lead generation and establishing themselves…