The Role of Competitor Analysis in Shaping a company’s SEO Strategy
1. What is, in your opinion, one of the major keys to success in planning an SEO strategy? Success needs to be measured against your key online competitors for that space. Add into this available budget and then being realistic about…
How to create harmony between Sales and Marketing Teams?
1) What are the benefits of aligning both Marketing and Sales objectives from a company’s perspective? Forget the advantages for a moment, I think business owners need to focus not just on the benefits but on the direct and measurable…
Positively Negative: How Bad News Helps Build Higher-quality Solutions
In the financial technology testing space, brand-building efforts are devoid of the pleasure of immediate gratification that service providers enjoy in the retail space. For one thing, most of our clients’ identities are protected by non-disclosure agreements, which means we…
Why AI is Going to Disappear in Marketing
1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…
How can TV Advertising drive growth beyond ‘performance’ B2B marketing?
We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised…
AdSmart from Sky – putting SMEs into the spotlight with cost-effective TV Ads
We welcome Matthew Wright, Sales Executive for Sky Television’s advertising platform, AdSmart from Sky. Matthew has 30 plus years in marketing and sales across automotive, tech and retail. We spoke to Matthew about why AdSmart is so attractive for SMEs,…
How to Build PR that Generates In-Bound Sales Leads?
Ashley Carr is the Founder and Managing Director of Neo PR, based in Buckinghamshire, UK. His company specialises in B2B Tech PR for IT and ICT Infrastructure companies, Retail, Supply Chain / Logistics & Healthcare Tech. Clients within the tech…
How to build a highly motivated team through learning, technology and a core value system.
Clay Lowe is a Team-Building Coach & Learning and Development consultant, with 22 years helping teams to perform at their best. As a graduate of the US Military Academy at West Point, Clay uses his experience as a team leader…
How to align a solid communications strategy with a business plan in order to achieve growth.
We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…
What is ESG and why should companies embrace these values?
Amy Ahmed-Dolphin is Account Director at Whistle PR and has recently taken on the role of Head of ESG Communications. We spoke to her about why she feels so passionately about ESG and the importance of communicating strong company ethics….
Interview with Tim Luft, Innovation Lead at Create Central
We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.
Interview with Guy Woodcock, CEO & Founder of Montpellier PR
As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…
Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima
Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…