B2B brand strategy: how to define a unique place in your market
Welcome David Wilkinson to our Marketing Experts Corner. As an ABM Marketer & Creative lead for large technology organisations, David focusses on empathy, creative and a people-centric approach to B2B Marketing. We discuss his priorities as an ABM Marketer and…
Maverick Marketing – How to Balance Provocation Tactics with Mass Market Appeal?
Welcome Ben Da Costa to our Marketing Experts Corner. Ben is the Co-Founder and creative force behind over-night oats sensation, Oat Cult. We discuss their brand philosophy, AI augmented campaigns and how to provoke a reaction from consumers in the…
Marketing Insights: Measuring the Emotional Impact of an Ad
We welcome Andrew Tindall from System1 to our Marketing Expert’s Corner to discuss the effectiveness of TV Advertising. Andrew analyses and provides insights for some of the world’s best Ads and offers meaningful data for agencies and brands to assess…
Community First: how to gain loyalty from your audience?
The Marketing Meetup regularly hosts guest speakers, including industry leaders like Mark Ritson and Rory Sutherland, who share their knowledge with the community. Joe also has his own podcast, Humans Come First, and runs an agency called Empath Marketing, as…
The Role of Competitor Analysis in Shaping a company’s SEO Strategy
1. What is, in your opinion, one of the major keys to success in planning an SEO strategy? Success needs to be measured against your key online competitors for that space. Add into this available budget and then being realistic about…
How to create harmony between Sales and Marketing Teams?
1. What are the benefits of aligning both Marketing and Sales objectives from a company’s perspective? Forget the advantages for a moment, I think business owners need to focus not just on the benefits but on the direct and measurable…
Positively Negative: How Bad News Helps Build Higher-quality Solutions
In the financial technology testing space, brand-building efforts are devoid of the pleasure of immediate gratification that service providers enjoy in the retail space. For one thing, most of our clients’ identities are protected by non-disclosure agreements, which means we…
Why AI is Going to Disappear in Marketing
1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…
How can TV Advertising drive growth beyond ‘performance’ B2B marketing?
We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised…
AdSmart from Sky – putting SMEs into the spotlight with cost-effective TV Ads
We welcome Matthew Wright, Sales Executive for Sky Television’s advertising platform, AdSmart from Sky. Matthew has 30 plus years in marketing and sales across automotive, tech and retail. We spoke to Matthew about why AdSmart is so attractive for SMEs,…
How to Build PR that Generates In-Bound Sales Leads?
Ashley Carr is the Founder and Managing Director of Neo PR, based in Buckinghamshire, UK. His company specialises in B2B Tech PR for IT and ICT Infrastructure companies, Retail, Supply Chain / Logistics & Healthcare Tech. Clients within the tech…
How to build a highly motivated team through learning, technology and a core value system.
Clay Lowe is a Team-Building Coach & Learning and Development consultant, with 22 years helping teams to perform at their best. As a graduate of the US Military Academy at West Point, Clay uses his experience as a team leader…
How to align a solid communications strategy with a business plan in order to achieve growth.
We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…