How can TV Advertising drive growth beyond ‘performance’ B2B marketing?
We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised…
AdSmart from Sky – putting SMEs into the spotlight with cost-effective TV Ads
We welcome Matthew Wright, Sales Executive for Sky Television’s advertising platform, AdSmart from Sky. Matthew has 30 plus years in marketing and sales across automotive, tech and retail. We spoke to Matthew about why AdSmart is so attractive for SMEs,…
How to Build PR that Generates In-Bound Sales Leads?
Ashley Carr is the Founder and Managing Director of Neo PR, based in Buckinghamshire, UK. His company specialises in B2B Tech PR for IT and ICT Infrastructure companies, Retail, Supply Chain / Logistics & Healthcare Tech. Clients within the tech…
How to build a highly motivated team through learning, technology and a core value system.
Clay Lowe is a Team-Building Coach & Learning and Development consultant, with 22 years helping teams to perform at their best. As a graduate of the US Military Academy at West Point, Clay uses his experience as a team leader…
How to align a solid communications strategy with a business plan in order to achieve growth.
We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…
What is ESG and why should companies embrace these values?
Amy Ahmed-Dolphin is Account Director at Whistle PR and has recently taken on the role of Head of ESG Communications. We spoke to her about why she feels so passionately about ESG and the importance of communicating strong company ethics….
Interview with Tim Luft, Innovation Lead at Create Central
We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.
Interview with Guy Woodcock, CEO & Founder of Montpellier PR
As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…
Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima
Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…
Interview with Rob Ettridge, Partner and Chief Client Officer at Red Lorry Yellow Lorry
We had the pleasure to interview Rob during the lockdown, where he shared his company’s philosophy and insights on how to craft appropriate messaging and provide ‘value-added consultancy’ during a crisis. Who is getting it right and who isn’t? How…
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR. During the DIGITAL X event in Cologne, Guy and Dean speak candidly about how traditional PR has adapted to different modes of digital messaging and…
Podcast Interview with Lars Tams
Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also…
Podcast Interview with Christian Andersen
Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.Christian was kind enough to share with us his insights coming from over 20…