Everything you should know about Google Analytics
What is Google Analytics exactly? An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic….
Social Media – things you need to know
What is social media marketing? Social media marketing is when you use a variety of social media sites to push traffic through to your website. The main benefits of this type of marketing is its ability to quickly reach far…
How to make your website engaging
Is your website device-friendly? 80% of users access the internet from a smartphone and 47% use a tablet (Global Web Index). As a result, it is essential that your website can be easily navigated via multiple devices. To do this,…
Alternatives to promoting products through your website
Social Media Marketing Powerful social media marketing can be a driving force for e-commerce traffic and conversions. This marketing method is straightforward and very affordable, making it appropriate for established corporations and early-stage startups alike. Whether you decide to use…
Should your company be using Facebook?
The importance of a Facebook presence within your social media strategy will depend on whether your company is business-to-business (B2B) or business-to-consumer (B2C). Companies falling under the B2B umbrella have the primary marketing goals of lead generation and establishing themselves…
Guest Blogger Guidelines
Interested in becoming BCM Guest Blogger? Here is everything you need to know to join us. Desired topics of articles: Online Marketing Marketing Strategy SEO Web Design Branding Graphic Design Video Production Animation Technology Marketing Guidelines: Word count 500-800 words…
How to promote a landing page?
Main ways to promote your landing page E-Mail Marketing Landing page can be promoted in many ways, depending on the target group which they are directed to. Frequently used e-mail marketing allows you to accurately determine whom the offer is…
5 Keys to perfect Logo Design
5 keys to perfect logo: Research Undertake research surrounding the market of the business and its competitors. Your logo should not merely be an imitation of competitors. It should be unique and memorable. Research will help you identify which…
8 values of a perfect landing page
What is a landing page? Landing pages are simply websites, to which a person who clicks on your ad / link in the search results/ newsletter will be sent. Both the appearance and operation of landing pages greatly increases the effectiveness…
How to build a brand?
What exactly is a brand? A brand is much more than a simple slogan, trade name or symbol. It is a unique representation of a business and conveys information about the reputation of the product or service. Brands are frequently…
What should a website’s content look like?
Now more than ever you need website content which: not only attracts the attention of the customer, not only interests them, not only gives important information about the product, but also: addresses client’s concerns- for example, “Is it too expensive?”,…
Web Design and the 10 biggest usability mistakes
What is the usability of web pages? It should be remembered that the usability of a website is not an objective. It is only a measure that helps to create a successful website and allow quick access to information. Of…
Responsive Web Design – what is it and why is it so important?
How does Responsive Web Design (RWD) work? To create RWD websites we use the latest technologies, allowing us to obtain perfect display results on both mobile and stationary devices. When creating a responsive website we resign from technologies such as…