What should a website’s content look like?
You have 5, 4, 3, 2,1 … seconds. Just enough for your potential clients to determine if your company website is something for him. After 5 seconds, they will either stay on your side or go to the your competitor’s website. They might also completely lose interest in products / services of your industry.
Now more than ever you need website content which:
- not only attracts the attention of the customer,
- not only interests them,
- not only gives important information about the product,
but also:
- addresses client’s concerns- for example, “Is it too expensive?”, “Is it really something for me?”, “Will this work?”
- convinces the customer that it is not worth delaying purchase and it is beneficial to take action right away.
Most companies make the mistake of treating their websites like printed marketing materials – like colourful booklets including a lot of pictures of smiling people. The company website content is then limited mostly to a few clever slogans and boring “corporate” language.
Internet users look at company website information on how to solve their problems, what to buy and why, which service to choose? They need information to help them decide. Empty slogans and a few lines of text will not do the job.
While the volume of a brochure is restrictive – with each additional page bringing an additional cost, Internet “extra” pages are cost effective. That’s why your company website should include valuable content that will convince visitors to take advantage of the products and services of your company.
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