Alternatives to promoting products through your website

The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5 alternative methods for promoting your products on the internet.

Web Production Coventry

Social Media Marketing

Powerful social media marketing can be a driving force for e-commerce traffic and conversions. This marketing method is straightforward and very affordable, making it appropriate for established corporations and early-stage startups alike.

Whether you decide to use Instagram, Facebook, Twitter or another social media platform, you must determine which sites your existing and potential customers are active on. The success of a social media campaign, is dependent on high visibility to your target audience. After you have decided which forms of social media are most relevant to your business, you can begin to leverage your social media for product publicity.

Email Marketing

Flexible, inexpensive and targeted marketing are just a few of the benefits of using email marketing for product promotion. Emails are extremely customizable with the ability to include video clips, images, text and links, whilst enabling distribution to a mass market audience. Your email marketing campaign can be personalised to each individual recipient and can be targeted to customers globally.

Crucial to an effective email marketing campaign, is acquiring consent from the customers you want to email. You should not spam customers repeatedly and should only provide compelling, interesting and useful information

Video Marketing

Video marketing is interactive, engaging and a fast way to inform customers about your products. A high quality, informative and creative video is the perfect way to showcase the attributes of your product. Great videos can go viral, meaning your video can be viewed and shared by a huge audience.

Blogger Outreach

Popular bloggers are highly influential and trusted by their readers. Blogger outreach is therefore an attractive strategy for product promotion. Positive publicity from a blogger can generate excitement about your brand or products and increase sales.

Start building relationships with influential bloggers in your target market, create a successful pitch and then enjoy the benefits of a blogger outreach campaign.

Customer Reviews

Like blogger outreach campaigns and other word-of-mouth marketing strategies, customer reviews and recommendations can be  an extremely persuasive product promotion method. Customer testimonials can influence the trustworthiness and perception of a brand or product.


Educated in Krakow and Vienna, with a working background in Marketing and Event Management gained in St. Petersburg, Paris and London, Maria has a strong interest in marketing and business development with a particular emphasis on visual content marketing. She is a Co-Founder and Managing Partner of Black Cliff Media Ltd., where she manages Web Design and Graphic Design projects.

Maria speaks fluent Polish, English and German, some French and Russian and she currently studies Italian. She loves basketball, trail-running and tennis. She is married and has two young sons.

Connect with Maria on LinkedIn

Interested in Guest Blogging?
Visit our Guest Blogging Guidelines page.

Related Content