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Podcast Interview with Christian Andersen, VP Product & Performance Marketing at T – Systems International GmbH

Christian Andersen podcast interview by Edward Loades

Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.
Christian was kind enough to share with us his insights coming from over 20 years of marketing experience within ICT. We discussed marketing automation vs. account-based marketing approaches and the best content forms to engage and retain clients.

 

If you are a B2B Marketing Expert and would like to voice your thoughts on a range of marketing-related areas, please feel free to get in touch with us.

Educated in Krakow and Vienna, with a working background at Marketing and Event Management gained in St. Petersburg, Paris and London. Maria has a strong interest in inter-cultural relations and marketing. Fascinated by the opportunities of content marketing, she is co-leading a creative team helping companies to generate valuable leads.

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