Part 1 of 2: Voice-recognition, disrupting the marketing landscape
Voice-recognition, part of the pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way,…
Podcast Interview with Rhiannon Williams, Senior Marketing Manager – Channel at Gamma
Podcast #12 Rhiannon was kind enough to give her take on the importance of lead-generation using marketing automation, how to improve audience engagement and how events such as UC Expo play a critical role in helping steer marketing & communication…
Podcast Interview with Mark Schaefer, Author, Business Consultant & Speaker
Podcast#11 Edward Loades: Today, we’re joined by best-selling author, business consultant and international speaker of note and all around marketing guru, Mark Schaefer. Thank you very much indeed, Mark, for joining us today. Mark Schaefer: Well, thank you. Thanks for…
Podcast Interview with James Fulton, Senior Marketing Manager at PGi
Podcast#10 Maria Loades: Hello, I’m here at UC Expo speaking to James Felton, Senior Marketing Manager of PGi. Hi, James. James Fulton: Hi, Maria Loades: We just had a quick call you said this was very successful event. Can you…
6 Killer Communication Questions You Should be Asking Your Board by Sarah Kent, MD – Whistle PR
Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that communications plays…
Pillar Content & Why You Should be Using it
Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…
Generating value through in-person events
In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…
Podcast Interview with Daniel Trillo, Head of Marketing Operations – Contino
Podcast#9 Maria Loades: Hello, it’s Maria here from Black Cliff Media. We are here today joined by Daniel Trillo , Head of Marketing Operations at Contino . Hi, Danielle, how are you today? Daniel Trillo: Hi, Maria. I’m great. Thanks….
Case Study: Web Design. Rebranding Global Justice Network
Before a Web Design, Our Approach = Attention to Detail Here at Black Cliff Media, we really take the time to get to know our clients inside and out. Before any project, we know to truly deliver meaningful solutions we…
Podcast Interview with Rhian Williams-Zielinski, Head of Marketing & Communications, Majenta Solutions
Podcast#8 Edward Loades: Okay, so we’re here today with Rhian Williams-Zielinski, . She’s Head of Marketing Communications here at Majenta. And thank you so much indeed for joining us. Rhian Williams-Zielinski: You’re welcome! Edward Loades: And would you just give…
Data-Driven Marketing
Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…
Content strategy and Storytelling for B2B Campaigns
B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…
Event Marketing: 4 Reasons Why You Should Be Doing This.
The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these…