5 rules of great User Experience
The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…
10 top marketing trends for 2022
We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…
Interview with Tim Luft, Innovation Lead at Create Central
We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.
Interview with Guy Woodcock, CEO & Founder of Montpellier PR
As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…
Don’t put the brakes on your video content! 8 alternatives to traditional video for your marketing campaigns.
However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…
Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima
Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…
Interview with Rob Ettridge, Partner and Chief Client Officer at Red Lorry Yellow Lorry
We had the pleasure to interview Rob during the lockdown, where he shared his company’s philosophy and insights on how to craft appropriate messaging and provide ‘value-added consultancy’ during a crisis. Who is getting it right and who isn’t? How…
5 reasons to use an explainer video in your marketing strategy.
Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…
How to improve your SEO and land on the first page on Google?
How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…
Top 10 Account-Based Marketing Tips for Tech Companies
It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…
How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?
The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…
6 tips for creating landing page with high conversion rates
When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…
How to make B2B content marketing more effective?
What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…