Interview with Rob Ettridge, Partner and Chief Client Officer at Red Lorry Yellow Lorry
We had the pleasure to interview Rob during the lockdown, where he shared his company’s philosophy and insights on how to craft appropriate messaging and provide ‘value-added consultancy’ during a crisis. Who is getting it right and who isn’t? How…
5 reasons to use an explainer video in your marketing strategy.
Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…
How to improve your SEO and land on the first page on Google?
How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…
Top 10 Account-Based Marketing Tips for Tech Companies
It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…
How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?
The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…
6 tips for creating landing page with high conversion rates
When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…
How to make B2B content marketing more effective?
What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…
ABM Technology: Discover the 3 main features you can expect from this & more
ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR. During the DIGITAL X event in Cologne, Guy and Dean speak candidly about how traditional PR has adapted to different modes of digital messaging and…
Podcast Interview with Lars Tams
Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also…
Podcast Interview with Christian Andersen
Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.Christian was kind enough to share with us his insights coming from over 20…
11 Reason why you need to Redesign your Website
There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…
B2B Marketing Expert Interview: Steven Grinberg, Marketing Director – Squirro
AI has been around for a while – but thanks to digitisation and its enabling technologies, like the cloud – it has become more prevalent and useful across a diverse range of industries. Where do you see AI’s greatest benefit…