Expert Interview: Maz Lopez, Head of Marketing, Boston Limited
“VR has the potential to change the world…in training, research, engineering, medicine and automotive industries.” Boston Limited were nominated at last year’s Tech Marketing and Innovation Awards, for the best use of AR/VR category. Could you tell us a little…
Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)
Before the hit sequel, there was… Welcome to the first of our two-part guide to the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate…
Key Marketing Trends for 2019 & Beyond! (Part 2)
6. Content Marketing: Divide and conquer Content Marketing as a whole continues to be an area that all brands are investing heavily in for the future. Our Podcast with Ryan Collier,Senior Account Manager of Egress at IP EXPO 2018 revealed…
Expert Interview: Mark Chambers MD Syndicate Communications
Syndicate Communications has consistently won recognition for delivering a broad number of highly successful regional and national campaigns. What would you say are the key ingredients for your continued success? Syndicate has won a number of PRide awards over the…
Podcast Interview with Dr Paul Hammer, Founder and CEO – BIOMES
Podcast#7 Edward Loades: We’re here at Digital 2018 and I’m very happy to be joined by Dr. Paul Hammer from Biomes. And we’re just going to have a quick chat to him about his company and about his marketing strategy…
Podcast Interview with Ragnar Kruse, Co-Founder & CEO – Smaato
Podcast#6 Edward Loades So we’re here today at Digital 2018 in Cologne. And we’re speaking to Ragnar Kruse and his company Smaato about video advertising and generally how he’s using video advertising for, for his clients and also in the…
Podcast Interview with Olaf Lorenz General Manager, International Marketing Division – Konica Minolta
Podcast#4 Edward Loades: I’m here with Konica Minolta Business Solutions‘ General Manager and Marketing Head, Olaf Lorenz. And we’re just going to have a short chat about all things marketing and your plans going ahead and the challenges we that you’re…
Podcast Interview with Gregor Almássy, Director of Marketing – Huawei
Podcast#5 Edward Loades: Hello, we’re here it’s Digital 2018 cologne. And we’re speaking to Gregor Almássy, who is Marketing Head of Germany at Huawei . So hello to you. And thank you very much indeed for your time today. Gregor Almássy:…
Podcast Interview with Sabine Elsner, Marketing Manager Europe – AudioCodes
Podcast#3 Edward Loades: It’s a Digital 2018 in Cologne, and I’m speaking to Sabine Elsner from AudioCodes. And we’re just going to have a little discussion about digitalisation and AudioCodes, marketing moving forward, what they’re up to and I’ll let…
CIPR PRide Nominations: Derbyshire Constabulary
What impact did your campaign have to be shortlisted for the PRide Awards 2018? Our Derbyshire Constabulary ‘Silent Night’ campaign was dreamt up when we realised just how irrelevant the usual “don’t drink and drive” message had become. That particular…
CIPR PRide Nominations: Syndicate Communications
What impact did your campaign have to be shortlisted for the PRide Awards 2018? The Shakespeare’s Celebrations campaign delivered impact through volume, reach and a positive tone of the media coverage. However, we feel that the campaign, through the parade…
CIPR PRide Nominations: Liquid
What impact did your campaign have to be shortlisted for the PRide Awards 2018? Working on the Commonwealth Games handover ceremony in Brisbane and the subsequent homecoming party for Team England in Birmingham presented a unique set of PR challenges….
B2B MARKETING EXPERT INTERVIEWS: Hannah Patel
What advice would you offer brands who wish to expand their marketing into new territories? Honestly, when it comes to breaking into new markets, I think the best advice is that you need to do your research around what your competitors…