Web Design: Krakow School of Art and Fashion Design
A complete digital and visual transformation for KSA (Krakow School of Art and Fashion Design).
At Black Cliff Media, we approached the Krakow School of Art and Fashion Design (KSA) project with the conviction that a higher education website must serve as the digital anchor of the institution’s global identity – a central hub where academic reputation and prospective student interaction converge. Our primary objective was to engineer a seamless blend of bespoke aesthetics and robust technical performance, ensuring the final platform was as effective for international recruitment as it was visually striking for an artistic audience.
Strategic Branding & Bespoke Design: We anchored the platform’s visual narrative in KSA’s established brand heritage, ensuring consistent and memorable recognition across every page of the interface. This foundational identity supported the custom-designed website, which we constructed specifically to meet the school’s unique business goals of increasing international enrolment.
Rather than relying on rigid, pre-made templates, we developed a tailored UI (User Interface) that reflected the true character of a premier art institution. To further enhance the visual narrative, we incorporated custom digital assets and high-fidelity imagery of student portfolios; these unique elements added artistic flair, broke up dense academic text, and clarified complex curriculum information, creating a user experience that felt personal and engaging.
User Experience (UX) & Accessibility: Navigation and accessibility were central to the build, particularly for a diverse, non-native English-speaking audience. We utilised intuitive UX methodologies to guide visitors effortlessly through course catalogues and application procedures, reducing friction and encouraging them to take definitive action, such as submitting an enquiry.
In an increasingly mobile-first world, the site featured a fully responsive architecture. This ensured the layout adapted automatically to provide an optimal, high-quality experience whether the user was browsing on a desktop monitor in a design studio, a tablet, or a mobile phone.
Post-Launch Support & Maintenance: We understand that the launch is only the beginning of a website’s lifecycle. Following the deployment, we initiated a strict post-launch monitoring period, meticulously tracking performance metrics and uptime to ensure immediate stability. Beyond this initial phase, we offered KSA – as we do for every client – the option of ongoing website administration and maintenance. This service empowers the institution to focus on academic excellence while we handle the technical evolution of their digital ecosystem.
Management & Growth: For day-to-day operations, we provided a user-friendly Content Management System (CMS)that empowered the administrative staff to execute content updates without necessitating constant technical intervention. The website included foundational Search Engine Optimisation (SEO) to improve visibility within the competitive global education market, alongside rigorous protocols for cybersecurity to protect applicant data and build user trust. Finally, integrated social media connectivity ensured the brand connected effortlessly with its alumni and student community, facilitating seamless content sharing across all platforms.
