Interview with Anton Jenzer, CEO of VSG Direktwerbung
Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated…
Interview with Martin Wilfing, Managing Director of DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be…
Social Media Analytics: Comparison Of 3 Powerful Platforms
Social Media – Defining a Strategy When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use…
Call to action (CTA): how to improve online results
What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…
Why Experiences Matter! Demystifying UX
Improving one’s UX usually means improving accessibility, usability, aesthetics, and the overall product to customer interaction. In this article, we will outline several core reasons for why UX design improvement matters now. UX Profitability Investing in UX design implies investing…
Implementing AI in Marketing: A New Frontier?!
Artificial Intelligence Of these particular technologies, Artificial Intelligence (AI) is having a big boom in a lot of industries. We’ve seen how companies such as IBM has laid off various staff-members due to the implementation of a new AI system…
3 Optimal Web Design Elements to enhance your site.
3 Core Elements For Web Design Enhancement One of the most important aspects of web design today is making sure that the design truly appeals to its intended visitors. Thus, companies now seek to develop an experience surrounding their brand….
Rebranding is not just a logo change
2 Types of re-branding There are two basic types of re-branding: Revitalising – refresh your brand by giving it a new look and character Re-positioning Change of target audience – when the market has saturated and the segment previously occupied…
Stages of creating a website
1. Website Requirements analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will make use of all the possibilities that the Internet…
Social media – promotional boost
Social Media, A New Era… Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever,…
Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase…
Marketing 4.0 – What is it all about?
The best way to think about Marketing 4.0 Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world. This will give you a considerable advantage. Additionally, in order…
Social Selling – new face of marketing
What is social selling? Social selling is the process of transforming your relations with customers into a chain of sales. In other words, it is about creating a bond with Internet users. By sharing valuable content, replying to any kind…