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Call to action (CTA): how to improve online results

What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…

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Why Experiences Matter! Demystifying UX

Improving one’s UX usually means improving accessibility, usability, aesthetics, and the overall product to customer interaction. In this article, we will outline several core reasons for why UX design improvement matters now. UX Profitability Investing in UX design implies investing…

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Implementing AI in Marketing: A New Frontier?!

Artificial Intelligence Of these particular technologies, Artificial Intelligence (AI) is having a big boom in a lot of industries. We’ve seen how companies such as IBM has laid off various staff-members due to the implementation of a new AI system…

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Web Design Coventry

3 Optimal Web Design Elements to enhance your site.

3 Core Elements For Web Design Enhancement One of the most important aspects of web design today is making sure that the design truly appeals to its intended visitors. Thus, companies now seek to develop an experience surrounding their brand….

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Social media – promotional boost

Social Media, A New Era… Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever,…

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Creative Agency Coventry

Blogging: what is going on?

It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase…

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Stages of creating a website

1. Website Requirements analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will make use of all the possibilities that the Internet…

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Rebranding is not just a logo change

2 Types of re-branding There are two basic types of re-branding: Revitalising – refresh your brand by giving it a new look and character Re-positioning Change of target audience – when the market has saturated and the segment previously occupied…

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How to measure the effectiveness of your social media campaign?

Social media analytics. How to understand these? “The biggest mistake I see public relations and social media pros making is that they are not measuring what matters. They spend wasted time creating reports that don’t match the business goals and…

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White paper- a powerful lead generator 1

White paper- a powerful lead generator

Where to begin? While creating a white paper, consider what results you want to achieve and what is its main theme. Choose your target audience. Each segment of your customers most probably needs different set of information. Universal solution does…

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Social Selling – new face of marketing

What is social selling? Social selling is the process of transforming your relations with customers into a chain of sales. In other words, it is about creating a bond with Internet users. By sharing valuable content, replying to any kind…

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Marketing 4.0 – What is it all about? 1

Marketing 4.0 – What is it all about?

The best way to think about Marketing 4.0 Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world. This will give you a considerable advantage. Additionally, in order…

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How to prepare a newsletter?

What is a newsletter? A newsletter is an electronic form of a bulletin distributed regularly at time intervals. The message is communicated for free to all subscribers by e-mail. Goals and planning First of all, you need to think about…

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