How to manage your YouTube channel
What do you need to know about YouTube from the very beginning You log into YouTube with your Google Account. They are synchronised so deleting your Google Account will result in removing all the details of your YouTube channel including…
17 Best Marketing Channels of today – part II
Exploring the Marketing Channels of Today – part II In our previous article we introduced the idea of exploring alternative marketing or customer acquisition channels and covered Viral Marketing, Public Relations (PR), Unconventional PR and Search Engine Marketing. In this…
What is Google Display Network all about?
What is Google Display Network? Google Display Network is a network of thematic Google-related portals. You can place them on your banner ad. By way of using it, your ad may appear, among others, on Google Maps or YouTube and…
17 Best Marketing Channels of today – part I
Exploring the Marketing Channels of Today In today’s fast-paced environment we often find ourselves mimicking what others are doing without always looking into the large set of alternatives out there. When it comes to generating traffic, leads and sales, the…
How to enhance your digital visibility
Boosting Your Digital Visibility Advertising is the mainstay of commerce. Nowadays, we have departed from conventional forms of promotion in favour of online marketing. The question is: what should you do to make yourself visible exactly where you want to be…
How to create a Landing Page?
What is a Landing Page? A user browsing the Internet notices your advertisement, clicks on it and is then redirected to a Landing Page that is an extension of the content of the ad. Its primary purpose is to transform…
How to generate new leads?
What is lead? A lead is a customer interested in your offer, which he shows by, e.g. a query about a product or a service. Leads differ in quality. The most valuable are those leads that are most likely to…
Start advertising your business on Google Ads
What is Google Ads? Google Ads is Google’s paid advertising system. The linked pages display sponsored CPC links (cost per click) aimed at redirecting users to your page. How does Google Ads work? Ads offers many forms of advertising. It…
Explainer Video and Product Animation – a powerful tool
Explainer Video Defined An Explainer Video is a video which explains the functions of a product or a service. The video clearly highlights information about an offer or the company itself. A Product Animation has the same purpose as an…
The power of SEO Best Practices
Let us start from the very beginning. Search Engine Optimization (SEO) means… SEO is a set of activities for a specific website, aimed at obtaining and maintaining the highest position of the specified key phrases on search result pages. The…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
Interview with Michael Mayer on ZOIS We were asked to speak with Michael Mayer about the Zero Outage Industry Standard Association. ZOIS is a London based organisation that aims to maximise customer satisfaction and value by providing a framework of…
Video Interview with Stephan Kasulke, Chairman of ZOIS
Video Interview – ZOIS Values We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview featured in Best Practice Magazine in January 2017. Mr….
Everything you should know about Google Analytics
What is Google Analytics exactly? An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic….