Explainer Video and Product Animation – a powerful tool
Explainer Video Defined An Explainer Video is a video which explains the functions of a product or a service. The video clearly highlights information about an offer or the company itself. A Product Animation has the same purpose as an…
The power of SEO Best Practices
Let us start from the very beginning. Search Engine Optimization (SEO) means… SEO is a set of activities for a specific website, aimed at obtaining and maintaining the highest position of the specified key phrases on search result pages. The…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
Interview with Michael Mayer on ZOIS We were asked to speak with Michael Mayer about the Zero Outage Industry Standard Association. ZOIS is a London based organisation that aims to maximise customer satisfaction and value by providing a framework of…
Video Interview with Stephan Kasulke, Chairman of ZOIS
Video Interview – ZOIS Values We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview featured in Best Practice Magazine in January 2017. Mr….
Everything you should know about Google Analytics
What is Google Analytics exactly? An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic….
What does a successful social media strategy really mean?
A Social media strategy is a scheme of actions that assist companies in: determining achievable goals, planning their implementation, performing activities, evaluating them and introducing necessary changes. The strategy is essential for all people engaged in social media activities to…
Content Marketing: Think About It – Create It – Share It
Is Content Marketing That Simple? – Nope… You may first think that content marketing is about writing a few posts and publishing them on your website then wait for the miracle. Well, it’s not that simple but this way of…
Video Content Creation: Be Heard and Seen!
Video Content ‘I’ve just watched a crazy video you too must see! I’ve shared it on my Facebook, but I can send the link to you, just a sec!’ I believe you’re also familiar with this story from both sides….
Branding: The Best Answer for ‘Who Are You?’
What is Branding? In the world of business, the topic of branding is a hot one and should always gain our attention. A brand is everything that identifies and distinguishes a product from another – name, logo, color scheme, tone,…
Why Marketing Analytics is important?
What is the difference between Web Analytics and Marketing analytics? Web analytics is all about understanding the performance of a website. It will provide information on load times, bounce back rates and the amount of time people spend on your…
Social Media – things you need to know
What is social media marketing? Social media marketing is when you use a variety of social media sites to push traffic through to your website. The main benefits of this type of marketing is its ability to quickly reach far…
Video Interview with Axel Quitt, Sales Manager BI/ Big Data
The original interview was conducted in German for
Instagram, an untapped resource?
Instagram – a platform worth considering In terms of marketing your brand on social media, every channel is different because of usage and interaction; Instagram is no different. Here are some pointers to building an effective brand over Instagram: Follow…