Putting it all Down to Experience

Experiential Marketing

Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing…

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Brand Loyalty

Brand Loyalty

In the past Brand Loyalty gave advertisers an easy ‘in’… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they…

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Using VR to Visualise a Story 1

Using VR to Visualise a Story

Black Cliff Media Covers Virtually (VR)Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided…

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Black Cliff Media image CIPR Pride Awards

CIPR Pride Awards

From Black Cliff Media With Love Black Cliff Media was proud to sponsor this year’s regional, CIPR (Chartered Institute of Public Relations) PRide Awards. After a gruelling series of internal auditions (that we are not at liberty to disclose), it…

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VR image of user

Best Uses of VR (Virtual Reality) Marketing.

VR: A New, Exciting Marketing Platform VR (Virtual Reality) is making something of a landslide in today’s news. It is a new technology that uses headsets and the latest graphical processing power to immerse the user in a virtual or…

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Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let's Print Holding 1

Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding

BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…

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Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview with Norbert Lustig, Manager and Board Member, DMVÖ

Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…

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Internet of Things image

Internet of things: An introduction

Future of the Internet of Things (IoT) It is expected that the Internet of Things (IoT) devices will exist for many years to come. Experts estimate that the amount of IoT devices will increase dramatically by the year 2020. In…

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Quality Leads 2 quick ways image

How to generate quality leads

Quality Leads – An Introduction There are a myriad of ways for generating sales in today’s marketplace, each having their pros and cons. A lead on its own can be hot or cold, one that is highly likely to convert…

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Web article image

Web 5.0 – The VR experience of tomorrow

Web 5.0 The internet of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and web technology has gotten better at delivering these over time. The same trend is likely to continue, far into the future….

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Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland

Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland

Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…

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Interview with Susan Brunner

Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi

Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…

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Interview with Julia Pichler, B2B Marketing, Canon Austria

Interview with Julia Pichler, B2B Marketing, Canon Austria

Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…

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