Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…
Internet of things: An introduction
Future of the Internet of Things (IoT) It is expected that the Internet of Things (IoT) devices will exist for many years to come. Experts estimate that the amount of IoT devices will increase dramatically by the year 2020. In…
How to generate quality leads
Quality Leads – An Introduction There are a myriad of ways for generating sales in today’s marketplace, each having their pros and cons. A lead on its own can be hot or cold, one that is highly likely to convert…
Web 5.0 – The VR experience of tomorrow
Web 5.0 The internet of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and web technology has gotten better at delivering these over time. The same trend is likely to continue, far into the future….
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…
Interview with Julia Pichler, B2B Marketing, Canon Austria
Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated…
Interview with Martin Wilfing, Managing Director of DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
Interview Q’s & A’s: BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing…
Social Media Analytics: Comparison Of 3 Powerful Platforms
Social Media – Defining a Strategy When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use…