Web Design vs Website Administration: Why Your Business Needs Both to Survive
The Architect vs The Caretaker To understand why you need both, we must define the difference. 1. Web Design (The Visuals) Web design is the front-end visual layer. It is what your customers see. A web designer is concerned with…
CRM in Graphic Design: The Crucial Link Between Customer Data and Visual Identity
So, what is a CRM in graphic design? It is not a new drawing tool. It is the process of using the hard data housed in your CRM; customer demographics, purchase history and interaction timelines; to inform and dictate your…
Colour Psychology in Branding: Choosing the Right Palette for Your Customer
More Than a Pretty Palette: The Science of Sentiment When a potential lead lands on your website or picks up your brochure, they make a subconscious judgement within 90 seconds. Research suggests that up to 90% of that initial assessment…
The Hidden Cost of Poor Design: Comparing In-House vs. Agency Graphic Design
Let’s tackle the elephant in the room immediately: budget. When you look at the hourly rate of a freelance designer on a gig platform, or the entry-level salary of a junior in-house hire, an agency retainer can look expensive on…
The Strategic Role of Graphic Design in Branding: It’s More Than Just a Logo
What is the Role of Graphic Design in Branding? To understand the relationship between the two, we must first define their distinct roles. Branding is the strategy; graphic design is the visual language. Branding is the soul of your business:…
Storyboarding with AI: Nano Banana Tips
While storyboarding for one of our latest project, we decided to finally dive into the deep end with one of those infamous AI image generators.. After a bit of research, we landed on our tool of choice: Gemini Nano Banana….