Colour Psychology in Branding: Choosing the Right Palette for Your Customer
More Than a Pretty Palette: The Science of Sentiment When a potential lead lands on your website or picks up your brochure, they make a subconscious judgement within 90 seconds. Research suggests that up to 90% of that initial assessment…
The Hidden Cost of Poor Design: Comparing In-House vs. Agency Graphic Design
Let’s tackle the elephant in the room immediately: budget. When you look at the hourly rate of a freelance designer on a gig platform, or the entry-level salary of a junior in-house hire, an agency retainer can look expensive on…
The Strategic Role of Graphic Design in Branding: It’s More Than Just a Logo
What is the Role of Graphic Design in Branding? To understand the relationship between the two, we must first define their distinct roles. Branding is the strategy; graphic design is the visual language. Branding is the soul of your business:…
Storyboarding with AI: Nano Banana Tips
While storyboarding for one of our latest project, we decided to finally dive into the deep end with one of those infamous AI image generators.. After a bit of research, we landed on our tool of choice: Gemini Nano Banana….