5 reasons to use an explainer video in your marketing strategy.

use an explainer video

Why should you use an explainer video in your marketing content mix?

It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of course, written content is still key so you need to invest your resources in this area as well, but you should not underestimate the power of video. This is particularly true when it comes the use of an explainer video. An explainer video, as the name suggests, is a video that describes key benefits of your product or service in the clearest, shortest and most concise way possible. Such a video should present relatable problems that your key audience is facing and then offer ways that your service or product can solve them.

Here are 5 reasons why you should use an explainer video for your business:

  1. Explainer videos…. describes your product or service in layman’s terms, so everyone gets it.
    Whilst you may understand your business and the benefits of your offerings, this is often not the case for your target audience. This is particularly true for technology, IT and software companies where deep tech concepts must be explained in layman’s terms. Don’t assume that your audience knows the ins and outs of your industry. Explain it clearly to attract new clients.
    87% of online marketers use video content.*
  2. Explainer videos…. increase conversion rates.
    It may sound obvious but when your audience has a clear understanding of your service or product, they are more likely to buy from you. Conversion is what happens when a customer transforms from being just a visitor to your website into someone who buys from you or gets in touch to learn more. So, it makes sense to do as much as possible to educate visitors.
    Marketers who use video grow revenue 49% faster than non-video users.*
  3. Explainer videos…. help to build your brand.
    A key thing for any business is to build a strong brand. There are a few ways that you can work on your brand and explainer videos are a key component of this. Even with an animated explainer, where people from your company may not appear, you can still bring a sense of personality and humour to your brand. Use an explainer video as part of your branding strategy to see the best results.
  4. Explainer videos…. are a way to present multiple content ideas.
    We know that posting fresh content is important to any business. However, it can be hard to think about new things to post and to share. This is where explainer videos can be useful. After completing your main explainer video you can ‘segment’ it into short edited MP4s or GIFs. This presents you with the opportunity to repurpose and break down the video into it’s most important messages, providing you multiple posts to distribute across social media. Once you have invested in creating a video, make sure you get the most mileage out of it.
  5. Explainer videos…. have a great ROI.
    Budget is everything in business and if you can’t afford to market yourself, then you will find that sales are going to struggle. The great thing about explainer videos is that they have a high ROI for your business. They are relatively cheap to create but the impact they can have on your sales can be impressive.
    51% of marketing professionals worldwide name video as the type of content with the best ROI.*



Use an explainer video in your marketing strategy regularly to ensure you don’t miss out on these opportunities. There is a variety of ways in which an explainer video can benefit your business. So, give it a try and see how you can make it work for your business.



*Quotes from Wordsteam.

When he’s not on the squash court, watching a cult movie or enjoying a country stroll with his family, Edward is pretty busy steering the ship with his business partner at Black Cliff Media.

With a background in television production; visual engagement, content creation and branding are at the heart of his work at BCM.

Edward also delivers presentations and workshops both for internal & marketing events, providing the best possible value to Black Cliff Media’s tribe of Marketing, PR and Communications professionals.

Connect with Edward on LinkedIn

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