Why AI is Going to Disappear in Marketing
1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…
B2B Video Mastery: What can be achieved in 1 day of filming?
Time is precious for all B2B senior decision-makers and marketing teams. The creation of meaningful marketing content can be hugely time-consuming involving a number of team members to get the content over the line. However, with a small amount of…
How can TV Advertising drive growth beyond ‘performance’ B2B marketing?
We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised…
AdSmart from Sky – putting SMEs into the spotlight with cost-effective TV Ads
We welcome Matthew Wright, Sales Executive for Sky Television’s advertising platform, AdSmart from Sky. Matthew has 30 plus years in marketing and sales across automotive, tech and retail. We spoke to Matthew about why AdSmart is so attractive for SMEs,…
How to Build PR that Generates In-Bound Sales Leads?
Ashley Carr is the Founder and Managing Director of Neo PR, based in Buckinghamshire, UK. His company specialises in B2B Tech PR for IT and ICT Infrastructure companies, Retail, Supply Chain / Logistics & Healthcare Tech. Clients within the tech…
How to build a highly motivated team through learning, technology and a core value system.
Clay Lowe is a Team-Building Coach & Learning and Development consultant, with 22 years helping teams to perform at their best. As a graduate of the US Military Academy at West Point, Clay uses his experience as a team leader…
How to align a solid communications strategy with a business plan in order to achieve growth.
We spoke to Liam O’Neill, Commercial Director at Red Marlin Ltd who are a PR Communications specialist for automotive businesses. Liam firmly believes that clients who are willing to share their business plans get the best results from their communications…
What is ESG and why should companies embrace these values?
Amy Ahmed-Dolphin is Account Director at Whistle PR and has recently taken on the role of Head of ESG Communications. We spoke to her about why she feels so passionately about ESG and the importance of communicating strong company ethics….
8 tips how to make a fantastic recruitment video
Creating an excellent recruitment or culture video, gives you the opportunity to demonstrate your values, communicate what you’re best at, interview the great people who work in your company, as well as show your office space. By using video effectively…
Is interactive content the future of marketing?
Why is interactive content worth considering? Interactive forms of marketing not only offer a variety of options to navigate but also give you, the creator, an opportunity to impress with creativity and interactive design. An interactive infographic for example is…
10 top marketing trends for 2022
We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…
Interview with Tim Luft, Innovation Lead at Create Central
We had the pleasure to interview Tim about the positive impact his organisation is having on the creative sector, upcoming innovation initiatives and the importance of cross-sector cooperation.
Interview with Guy Woodcock, CEO & Founder of Montpellier PR
As a company owner, what do you see as your primary responsibilities during uncertain times, whether that be during this pandemic or through any major adjustments in your company? The first priority in a national or economic crisis is to…