Don’t put the brakes on your video content! 8 alternatives to traditional video for your marketing campaigns.
However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…
Interview with Rob Ettridge, Partner and Chief Client Officer at Red Lorry Yellow Lorry
We had the pleasure to interview Rob during the lockdown, where he shared his company’s philosophy and insights on how to craft appropriate messaging and provide ‘value-added consultancy’ during a crisis. Who is getting it right and who isn’t? How…
5 reasons to use an explainer video in your marketing strategy.
Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…
How to create a good video?
Types of videos – choose the best one for you Explainer Video Explainer videos are primarily used by companies operating in the new technology sector. Such videos explain how your products work and what they are used for. They are…
6 major mistakes made in video marketing
Video Marketing Mistakes – How to avoid these It is crucial to avoid basic mistakes while publishing videos. Otherwise, you will let all the effort and funds invested in its production go to waste. Standard thumbnail Do you know this…
How to manage your YouTube channel
What do you need to know about YouTube from the very beginning You log into YouTube with your Google Account. They are synchronised so deleting your Google Account will result in removing all the details of your YouTube channel including…
Explainer Video and Product Animation – a powerful tool
Explainer Video Defined An Explainer Video is a video which explains the functions of a product or a service. The video clearly highlights information about an offer or the company itself. A Product Animation has the same purpose as an…
Why do you need Video Marketing? 8 fantastic reasons
Video Marketing Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services. 96% of…
5 Ways to promote your video online
Here are some simple, but effective ways to promote your video online: Share the video through social media A great way to gain exposure for your video is by sharing it on social media. Whether you use Facebook, Twitter, LinkedIn…
How to promote a book with a video trailer?
6 key points to consider when producing the perfect book trailer Style Decide whether you want an animated trailer or a filmed (‘live’ action) trailer. Animated trailers are a great way to suggest characters rather than filming actors. If you…