Why do you need Video Marketing? 8 fantastic reasons

Video Marketing image

Video Marketing

Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services.

  1. 96% of B2B organizations are using video as part of their online marketing.
  2. 70% of marketing professionals say “video converts better than any other medium”.
  3. An average user spends 16 minutes and 49 seconds watching online video ads every month.
  4. 80% of all internet traffic will be video by 2019.
  5. All major social networks  are driven by videos.
  6. 64% of consumers are more likely to buy a product or service after watching a video about it.
  7. Almost 1/3 of brands digital video budgets are being dedicated to branded video.
  8. Half of advertisers are moving budget from TV to digital video.



When he’s not on the squash court, watching a cult movie or enjoying a country stroll with his family, Edward is pretty busy steering the ship with his business partner at Black Cliff Media.

With a background in television production; visual engagement, content creation and branding are at the heart of his work at BCM.

Edward also delivers presentations and workshops both for internal & marketing events, providing the best possible value to Black Cliff Media’s tribe of Marketing, PR and Communications professionals.

Connect with Edward on LinkedIn

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