Protected: Mastering your “Short Game”: Why YouTube Shorts are essential for your video marketing strategy

In golf, the saying goes, “Drive for show, putt for dough.” We all love the spectacle of a 300-yard drive (the viral, long-form campaign), but the game is often won or lost within a few yards of the pin. Your “short game” requires a different set of skills: precision, accuracy and feel.

Improve your shorts game.00_00_10_27.Still001

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Edward Loades

When he’s not on the squash court, watching a cult movie or enjoying a country stroll with his family, Edward is pretty busy steering the ship with his business partner at Black Cliff Media.

With a background in television production; visual engagement, content creation and branding are at the heart of his work at BCM.

Edward also delivers presentations and workshops both for internal & marketing events, providing the best possible value to Black Cliff Media’s tribe of Marketing, PR and Communications professionals.

Connect with Edward on LinkedIn

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