YouTube’s 2026 Resurgence: Mastering Viewer Intent & Practical Optimisation
Shift from Keywords to Intent YouTube is seeing a massive resurgence in 2026, but the rules of engagement have shifted. The algorithm is no longer just about matching keywords; it is predicting viewer’s intent. Algorithms now focus on what a…
Storyboarding with AI: Nano Banana Tips
While storyboarding for one of our latest project, we decided to finally dive into the deep end with one of those infamous AI image generators.. After a bit of research, we landed on our tool of choice: Gemini Nano Banana….
ABM + Creative Rules the Roost for Marketers: Key Takeaways from the 2025; Global ABM Conference
The ABM Conference in London wrapped on November 5th and the consensus is clear; Account-Based Marketing (ABM) is not just a tactic, but a central operating system for B2B marketers to make significant, revenue-focused strides for businesses. The event brought…
Why great scriptwriting (by humans) is at the heart of the best content!
We welcome Hollywood screenwriter Shawn deLoache to our Experts Corner to discuss the value of scriptwriting in an AI-age, the fundamentals of writing long-form & short-form content, and why we should spend a lot more time developing our scripts to…
Why Your Website Needs an AI Chatbot in 2026? Benefits, Use Cases and Tools
In 2025, having a fast-loading website and a good product isn’t enough. Visitors expect instant answers, 24/7 availability, and personalised service. And they expect it now. That’s why AI chatbots have gone from “nice-to-have” to “must-have” for modern websites. Whether…
B2B brand strategy: how to define a unique place in your market
Welcome David Wilkinson to our Marketing Experts Corner. As an ABM Marketer & Creative lead for large technology organisations, David focusses on empathy, creative and a people-centric approach to B2B Marketing. We discuss his priorities as an ABM Marketer and…
Maverick Marketing – How to Balance Provocation Tactics with Mass Market Appeal?
Welcome Ben Da Costa to our Marketing Experts Corner. Ben is the Co-Founder and creative force behind over-night oats sensation, Oat Cult. We discuss their brand philosophy, AI augmented campaigns and how to provoke a reaction from consumers in the…
Marketing Insights: Measuring the Emotional Impact of an Ad
We welcome Andrew Tindall from System1 to our Marketing Expert’s Corner to discuss the effectiveness of TV Advertising. Andrew analyses and provides insights for some of the world’s best Ads and offers meaningful data for agencies and brands to assess…
Community First: how to gain loyalty from your audience?
The Marketing Meetup regularly hosts guest speakers, including industry leaders like Mark Ritson and Rory Sutherland, who share their knowledge with the community. Joe also has his own podcast, Humans Come First, and runs an agency called Empath Marketing, as…
The Role of Competitor Analysis in Shaping a company’s SEO Strategy
1. What is, in your opinion, one of the major keys to success in planning an SEO strategy? Success needs to be measured against your key online competitors for that space. Add into this available budget and then being realistic about…
How to create harmony between Sales and Marketing Teams?
1. What are the benefits of aligning both Marketing and Sales objectives from a company’s perspective? Forget the advantages for a moment, I think business owners need to focus not just on the benefits but on the direct and measurable…
Positively Negative: How Bad News Helps Build Higher-quality Solutions
In the financial technology testing space, brand-building efforts are devoid of the pleasure of immediate gratification that service providers enjoy in the retail space. For one thing, most of our clients’ identities are protected by non-disclosure agreements, which means we…
Why AI is Going to Disappear in Marketing
1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…