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Explainer Video Defined

An Explainer Video is a video which explains the functions of a product or a service. The video clearly highlights information about an offer or the company itself.

A Product Animation has the same purpose as an explainer video, namely the explanation of how a product or service works. There is only one difference. The explainer video can be both an animation or a live-action film.

Duration

The average duration of both an explainer video and a product animation should not exceed 3 minutes. You should not include the whole explanation of a topic. A video should act as a teaser to awake interest and call to further action.

Selection of information

Think carefully about what you want to show in the video. You do not have much time. The concentration span of your audience is limited. Let us assume that you will fit the whole message into a 2-minute video. How much of it will be remembered? Will the video be valuable to the recipient? Start with the selection of information. It is better to discuss less content in a comprehensive way than to explain all facets of your offerings. What are the most important messages?

As an example, let us take a company which sells computers. You can ‘look inside’ the product and show all the components. You can also visualise the proper functionality of the device or take a more creative approach and pay attention to unique features of the products offered, e.g. high resistance to damage.

Advantages

• Nowadays, many users spend their spare time watching videos; therefore, it is likely that they will come across your company’s video.
• Visitors to your page containing videos stay on average 2 minutes longer on your page.
• Videos enhance the involvement of users prompting them to seek more detailed information.
• Your service is more visible and searchable. YouTube is now the second largest search engine.

“Video is shared 1,200% more than both links and text combined.”  Shmuelhoffsmanblog.com

Images help with understanding complex ideas. It is more likely that a viewer will take in information in a visual form rather than textual. When introducing a new product or a service, consider whether it is worthwhile to have an explainer or product animation video.

If your next questions are the best ways to distribute your video content – why not read our article “5 Ways to promote your video online” which maps the best routes for doing so.

If you’d like to produce a video, get in touch. We support you throughout the entire production process; research, script writing, storyboarding, illustration, animation and filming.