Why Experiences Matter! Demystifying UX
User Experience, also known as UX in today’s day and age is becoming increasingly important. Along with SEO, having your website designed with UX in mind can yield the most favourable results. UX plays a key role in determining how customers regard your brand, making it a powerful influencing factor. Well thought out design decisions can mean users have positive experiences which can lead to conversions, transforming website visitors into customers.
Improving one’s UX usually means improving accessibility, usability, aesthetics, and the overall product to customer interaction.
In this article, we will outline several core reasons for why UX design improvement matters now.
Investing in UX design implies investing in your product as a company. Hence, this usually means that you will see a return on your investments made if the business or product line is a success. In most cases, better UX leads to higher conversion rates, i.e. from site visitor to a customer that makes a purchase. This may even lead to a returning customer, which means a higher LTV (Lifetime Value), all of which affects revenues and profitability.
“Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%”. Forbes
Building trust between a potential user and a brand is essential. The general costs of acquiring a new user for your products tend to be higher than catering to a previous user. A lot of this can be attributed to an experience such a user had with your product and the fact that they trust you to solve their current problem or not. Any marketing efforts would be in vain if the customer is unable to trust the brand. If users have a negative experience with either the platform and/or product then it is highly likely that they will not return.
It cannot be overstated how important it is for a website to run efficiently. Whether it is adding an item to a basket, making a selection from various options or simply scrolling down a website’s landing page. Today, it is almost unacceptable to have a site that is not fully operational. Unless it is under test conditions or in a beta phase, users are unlikely to persevere with a website where it is perceived as too difficult or time-consuming to perform the desired task.
UX design is often incorrectly regarded as something complicated or difficult. However, the main point to remember is that visitors will be looking/judging a brand from the outside-in. Therefore, it is a decision that the brand must decide which will determine the kind of experience visitors will have. How users immediately react is essential as attention spans in today’s consumer behaviour are fickle meaning that the company has only a limited window to make a good impression. Unable to control consumer emotion, companies must work with what they can shape and working on the UX is certainly a worthy and viable area.