Launching Your Vision: A comprehensive guide to creating a successful start-up website
10 steps to create a perfect start-up website: Understanding the Importance of a Start-Up Website A start-up website serves as the virtual storefront for your business, making it the first point of contact for potential customers. In a world where…
10 Key features of a Perfect B2B Website
Clear Value Proposition: The first and foremost element of a perfect B2B website is a clear and compelling value proposition. Businesses visiting your site should immediately understand what sets you apart and why they should choose your products or services….
Revolutionise Your Online Presence with Birmingham Website Design Tips
6 Webssite Design tips to enhance your online presance: Embrace a Mobile-First Approach for Birmingham website design: In the era of smartphones and tablets, a mobile-first approach is non-negotiable, especially for Birmingham website design. Design your website to be responsive,…
The Art of Engagement: Harnessing the Power of Storytelling in Website Design
The Evolution of Website Design: Traditionally, websites were perceived as static digital brochures, presenting information straightforwardly. However, as technology advanced and user expectations evolved, designers recognised the need for more interactive and engaging experiences. Storytelling emerged as a powerful method…
Crafting a Personalised Website: Unveiling the Benefits of Tailored User Experiences
Understanding Personalisation: Before delving into the ‘how,’ let’s first understand the ‘what.’ A personalised website is one that customises its content, layout, and interactions based on user data, preferences, and behaviour. It transforms the one-size-fits-all approach into a tailored journey,…
Unlocking Success: How to Use Landing Pages for PR Campaigns
Craft a Compelling Narrative Your landing page is a digital canvas on which you can tell a compelling story. Whether you’re launching a new product, announcing a partnership, or addressing a crisis, the landing page should narrate your message clearly…
What do you need to know about dynamic content?
Adaptive content uses a database containing information on users’ previous behaviour or interaction with the site to create changing standards on the website. Tracking data such as a person’s location, user name, interests and other details is very useful when…
Keyword research. What is it and how do you perform it?
The aim of keyword research practice is to generate, with precision and recall, many phrases that are highly relevant yet not immediately obvious to the given input keyword. 5 keyword research tools Research can be performed in an old school…
How will the death of third-party cookies affect marketing?
What are cookies? Computer cookies are small files, which aim is to help the website keep track of your visits and activity. A website might use cookies to learn and to keep a record of a web visitors’ overall online…
5 rules of great User Experience
The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…
Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima
Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…
How to improve your SEO and land on the first page on Google?
How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…
Top 10 Account-Based Marketing Tips for Tech Companies
It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…