ABM + Creative Rules the Roost for Marketers: Key Takeaways from the 2025; Global ABM Conference
The ABM Conference in London wrapped on November 5th and the consensus is clear; Account-Based Marketing (ABM) is not just a tactic, but a central operating system for B2B marketers to make significant, revenue-focused strides for businesses. The event brought…
Why great scriptwriting (by humans) is at the heart of the best content!
We welcome Hollywood screenwriter Shawn deLoache to our Experts Corner to discuss the value of scriptwriting in an AI-age, the fundamentals of writing long-form & short-form content, and why we should spend a lot more time developing our scripts to…
Beyond the Noise: Why the Global ABM Conference is Top of the Agenda for Content Marketers
If you’re in content marketing, you know the ground is constantly shifting beneath our feet. For years, the playbook was about scaling content to build brand awareness and cast a wide net for new customers. But the rise of AI…
B2B brand strategy: how to define a unique place in your market
Welcome David Wilkinson to our Marketing Experts Corner. As an ABM Marketer & Creative lead for large technology organisations, David focusses on empathy, creative and a people-centric approach to B2B Marketing. We discuss his priorities as an ABM Marketer and…
Should you start a B2B Video Podcast?
In a word, yes. It’s a misconception that video podcasts are only suitable for influencers and B2C companies. If you have something valuable to say, even if it’s to a very niche industry audience, a video podcast is one of…
Maverick Marketing – How to Balance Provocation Tactics with Mass Market Appeal?
Welcome Ben Da Costa to our Marketing Experts Corner. Ben is the Co-Founder and creative force behind over-night oats sensation, Oat Cult. We discuss their brand philosophy, AI augmented campaigns and how to provoke a reaction from consumers in the…
Marketing Insights: Measuring the Emotional Impact of an Ad
We welcome Andrew Tindall from System1 to our Marketing Expert’s Corner to discuss the effectiveness of TV Advertising. Andrew analyses and provides insights for some of the world’s best Ads and offers meaningful data for agencies and brands to assess…
Community First: how to gain loyalty from your audience?
The Marketing Meetup regularly hosts guest speakers, including industry leaders like Mark Ritson and Rory Sutherland, who share their knowledge with the community. Joe also has his own podcast, Humans Come First, and runs an agency called Empath Marketing, as…
Why AI is Going to Disappear in Marketing
1) How has AI changed your industry over the last few years? AI has subtly changed the marketing industry over the last few years. At least that was the case until last year! AI was slowly introduced into many marketing…
B2B Video Mastery: What can be achieved in 1 day of filming?
Time is precious for all B2B senior decision-makers and marketing teams. The creation of meaningful marketing content can be hugely time-consuming involving a number of team members to get the content over the line. However, with a small amount of…
How can TV Advertising drive growth beyond ‘performance’ B2B marketing?
We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised…
AdSmart from Sky – putting SMEs into the spotlight with cost-effective TV Ads
We welcome Matthew Wright, Sales Executive for Sky Television’s advertising platform, AdSmart from Sky. Matthew has 30 plus years in marketing and sales across automotive, tech and retail. We spoke to Matthew about why AdSmart is so attractive for SMEs,…
How to Build PR that Generates In-Bound Sales Leads?
Ashley Carr is the Founder and Managing Director of Neo PR, based in Buckinghamshire, UK. His company specialises in B2B Tech PR for IT and ICT Infrastructure companies, Retail, Supply Chain / Logistics & Healthcare Tech. Clients within the tech…