Podcast#1: Ryan Collier, Senior Account Manager – Egress
Podcast#1 Jordan Copplestone: So I’m here with Ryan from Egress. Ryan, thanks very much for taking the time to speak to me. I just had a few questions from a marketing perspective, from within the industry. I’ll start with the…
B2B Marketing Expert Interviews – Petra Hauser
If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we fight for the human factor.” Can you tell us a little more about…
B2B Marketing Expert Interviews – Hanns Schempp, Executive Marketing Advisor – Deutsche Telekom
Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and your thoughts on these. As someone with such an…
Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary
A warm welcome to you both. If I may start by asking how difficult or challenging was this campaign, in terms of getting the balance right – between informing the public, making them aware of the danger and appealing for…
Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation…
Interview with Julia Pichler, B2B Marketing, Canon Austria
Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
Interview Q’s & A’s: BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated…
Interview with Martin Wilfing, Managing Director of DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be…