Top 10 Account-Based Marketing Tips for Tech Companies
It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…
How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?
The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…
6 tips for creating landing page with high conversion rates
When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…
How to make B2B content marketing more effective?
What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…
ABM Technology: Discover the 3 main features you can expect from this & more
ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…
11 Reasons why you need to Redesign your Website
There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…
Part 2 of 2: Voice-recognition, the greatest marketing disruptor
Welcome to Part 2 of 2: Voice-recognition, the greatest marketing disruptor. If you missed part one, just click here and catch up from the beginning where we explain how voice-recognition has positioned itself as a game-changer for brands and marketers….
Part 1 of 2: Voice-recognition, disrupting the marketing landscape
Voice-recognition, part of the pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way,…
6 Killer Communication Questions You Should be Asking Your Board by Sarah Kent, MD – Whistle PR
Whether you’re working in-house or agency-side, getting board-level engagement in the development of your communications strategy is vital to its success. Senior level buy-in can often mean easier delivery, bigger budgets and internal recognition for the role that communications plays…
Pillar Content & Why You Should be Using it
Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…
Generating value through in-person events
In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…
Data-Driven Marketing
Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…
Event Marketing: 4 Reasons Why You Should Be Doing This.
The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these…