How to use video interviews to best demonstrate company values?
Here are some points to keep in mind when producing a video interview: Demonstrate your personality 52% of marketers believe video content has the highest return on investment (ROI) compared to other forms of content (Invodo, 2014). In order to…
6 reasons why your company should be using Twitter
Networking Valuable connections can be made through Twitter. The social networking site enables you to easily locate and build relationships with industry influencers and experts. Online presence We live in an increasingly social and interconnected world, so maintaining a strong…
Creating the perfect homepage for your website
An eye-catching headline With only a few seconds to capture your visitors interest, your headline should be clear, simple and engaging. Your headline should outline what is unique about your business and inform your audience about the product/service you are…
How to reach your target audience online ?
Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective. A better strategy would be focusing your attention, on a carefully defined target audience. Answering questions such as: who is your ideal audience…
How to best use videos in Kickstarter campaign?
Kickstarter campaigns: Why use videos? With Kickstarter campaigns having a 43% success rate, creating a great online marketing strategy is highly important. Key to a successful Kickstarter campaign, is the perfect campaign online video. Statistics show that the use of…
How an Animated Logo can benefit your brand?
Animated Logo for JCP Body Construction 5 Reasons why you should be using animated graphics Increase brand awareness From animated logos to using animation in videos, the use of motion graphics is a great method of increasing brand awareness. Dynamic…
Use and Benefits of Animated explainer videos
Purpose of explainer videos Explainer or explanatory online videos are short clips which describe the purpose and products/services of a company. Animated explainer videos are a specific form of this. These videos aim to explain complex issues through the use…
How to develop a social media marketing strategy?
Who, What, Why? The initial step when developing your social media strategy is to answer the questions ‘who, what and why’. Who is your target audience? Depending on the target audience of your marketing strategy, the social media platform you…
The importance of mobile marketing
What is mobile marketing? A successful strategy will tap into the immense power of mobile technology to communicate with consumers and further brand awareness. Mobile marketing incorporates ads into smartphones, tablets and other mobile platforms. A variety of mobile marketing…
How to use video in social media marketing?
So how can we best use video in social media marketing? 3 ways to use video in social media: Demonstrate a product in action Videos can be used to quickly create an impression. How-to videos can be used to effectively…