Call to action (CTA): how to improve online results
What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…
Stages of creating a website
1. Website Requirements analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will make use of all the possibilities that the Internet…
White paper- a powerful lead generator
Where to begin? While creating a white paper, consider what results you want to achieve and what is its main theme. Choose your target audience. Each segment of your customers most probably needs different set of information. Universal solution does…
Marketing 4.0 – What is it all about?
The best way to think about Marketing 4.0 Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world. This will give you a considerable advantage. Additionally, in order…
Web design – where to start?
Website – its prominence in your brand Your website should be the pride of your company. This is where potential customers come in the first place to look for information or contact details. Well-designed pages can boost your chances of…
Graphic design – a sketching block and some crayons will not do
Golden ratio Mathematics often considered to be the core foundation that the other sciences are built on – finds its place in all spheres of life. The same can be said here. Graphic designs should maintain an appropriate balance so…
The 4 elements of SWOT analysis
What is SWOT analysis? SWOT is an acronym for the elements of analysis. The process includes an analysis of your strengths and weaknesses as well as opportunities and threats to your business resulting from the situation on the market. This…
How is SEM different from SEO?
You can read about SEO here. Now let’s take a look at SEM and the basic differences between those two. What is SEM really about? Search Engine Marketing (SEM) is all about promotional activities. It is designed to increase the…
How to generate new leads?
What is lead? A lead is a customer interested in your offer, which he shows by, e.g. a query about a product or a service. Leads differ in quality. The most valuable are those leads that are most likely to…
How to create a Landing Page?
What is a Landing Page? A user browsing the Internet notices your advertisement, clicks on it and is then redirected to a Landing Page that is an extension of the content of the ad. Its primary purpose is to transform…
The power of SEO Best Practices
Let us start from the very beginning. Search Engine Optimization (SEO) means… SEO is a set of activities for a specific website, aimed at obtaining and maintaining the highest position of the specified key phrases on search result pages. The…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
Interview with Michael Mayer on ZOIS We were asked to speak with Michael Mayer about the Zero Outage Industry Standard Association. ZOIS is a London based organisation that aims to maximise customer satisfaction and value by providing a framework of…
Video Interview with Stephan Kasulke, Chairman of ZOIS
Video Interview – ZOIS Values We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview featured in Best Practice Magazine in January 2017. Mr….