Should your company be using Facebook?
The importance of a Facebook presence within your social media strategy will depend on whether your company is business-to-business (B2B) or business-to-consumer (B2C). Companies falling under the B2B umbrella have the primary marketing goals of lead generation and establishing themselves…
Guest Blogger Guidelines
Interested in becoming BCM Guest Blogger? Here is everything you need to know to join us. Desired topics of articles: Online Marketing Marketing Strategy SEO Web Design Branding Graphic Design Video Production Animation Technology Marketing Guidelines: Word count 500-800 words…
How to promote a landing page?
Main ways to promote your landing page E-Mail Marketing Landing page can be promoted in many ways, depending on the target group which they are directed to. Frequently used e-mail marketing allows you to accurately determine whom the offer is…
5 Keys to perfect Logo Design
5 keys to perfect logo: Research Undertake research surrounding the market of the business and its competitors. Your logo should not merely be an imitation of competitors. It should be unique and memorable. Research will help you identify which…
8 values of a perfect landing page
What is a landing page? Landing pages are simply websites, to which a person who clicks on your ad / link in the search results/ newsletter will be sent. Both the appearance and operation of landing pages greatly increases the effectiveness…
How to build a brand?
What exactly is a brand? A brand is much more than a simple slogan, trade name or symbol. It is a unique representation of a business and conveys information about the reputation of the product or service. Brands are frequently…
What should a website’s content look like?
Now more than ever you need website content which: not only attracts the attention of the customer, not only interests them, not only gives important information about the product, but also: addresses client’s concerns- for example, “Is it too expensive?”,…
Web Design and the 10 biggest usability mistakes
What is the usability of web pages? It should be remembered that the usability of a website is not an objective. It is only a measure that helps to create a successful website and allow quick access to information. Of…
Responsive Web Design – what is it and why is it so important?
How does Responsive Web Design (RWD) work? To create RWD websites we use the latest technologies, allowing us to obtain perfect display results on both mobile and stationary devices. When creating a responsive website we resign from technologies such as…
Web Design – FAQ
How long does it take to create a website? One cannot reply clearly to this question. The time depends on the degree of complexity of the future website. If you want to know how long it can be please contact…
New brand design for Cracow School of Art and Fashion Design
Logo consists of multiplied squares, which represent the different departments of the art school. The colour can be changes and so at the website it switches depending of the page the viewer is visiting. The new website was created to be…