How to measure the effectiveness of your social media campaign?
Social media analytics. How to understand these? “The biggest mistake I see public relations and social media pros making is that they are not measuring what matters. They spend wasted time creating reports that don’t match the business goals and…
White paper- a powerful lead generator
Where to begin? While creating a white paper, consider what results you want to achieve and what is its main theme. Choose your target audience. Each segment of your customers most probably needs different set of information. Universal solution does…
Social Selling – new face of marketing
What is social selling? Social selling is the process of transforming your relations with customers into a chain of sales. In other words, it is about creating a bond with Internet users. By sharing valuable content, replying to any kind…
Marketing 4.0 – What is it all about?
The best way to think about Marketing 4.0 Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world. This will give you a considerable advantage. Additionally, in order…
Sensory branding
Lots of things affect our senses without us noticing. If you own an outlet, it is better for you to control the atmosphere so that unnoticed elements don’t make your customers leave without getting what they were looking for. Branding…
How to create a good video?
Types of videos – choose the best one for you Explainer Video Explainer videos are primarily used by companies operating in the new technology sector. Such videos explain how your products work and what they are used for. They are…
How to prepare a newsletter?
What is a newsletter? A newsletter is an electronic form of a bulletin distributed regularly at time intervals. The message is communicated for free to all subscribers by e-mail. Goals and planning First of all, you need to think about…
How to be successful at business negotiations
Business negotiations, the art of: Establishing the terms of cooperation before signing an agreement is a process which every entrepreneur will go through sooner or later. The aim of successful negotiations is to get to the point where both parties…
Graphic design – a sketching block and some crayons will not do
Golden ratio Mathematics often considered to be the core foundation that the other sciences are built on – finds its place in all spheres of life. The same can be said here. Graphic designs should maintain an appropriate balance so…
Viral marketing
What is viral marketing? Viral marketing is a way of transmitting and spreading engaging materials by linking. It is mainly done through social media by posting links that redirect people to note worthy content. You need to create such a…
Web design – where to start?
Website – its prominence in your brand Your website should be the pride of your company. This is where potential customers come in the first place to look for information or contact details. Well-designed pages can boost your chances of…
3 platforms to advertise in social media
The 3 best social media platforms & what to focus on: 1. Facebook Facebook is one of the top platforms when it comes to advertising. It offers a number of possibilities. For starters, the ‘Promote Your Post’ option – you…
6 major mistakes made in video marketing
Video Marketing Mistakes – How to avoid these It is crucial to avoid basic mistakes while publishing videos. Otherwise, you will let all the effort and funds invested in its production go to waste. Standard thumbnail Do you know this…