CIPR PRide Nominations: NFU Mutual
What impact did your campaign have to be shortlisted for the CIPR Awards? Over the last decade, rural crime has grown from local small-scale crime to internationally organised theft on a massive scale and is now a major concern for…
B2B Marketing Expert Interviews: Isha Chander
Hello and welcome Isha. The company 6point6, where you are the Head of Marketing is a tech consultancy which has enjoyed huge rapid growth over a relatively short period of time. How would you describe the marketing ethos within the…
B2B Marketing Expert Interviews – Johnny Walker
We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank who has kindly agreed to speak about growth hacking and marketing tactics. A very warm welcome…
Podcast#1: Ryan Collier, Senior Account Manager – Egress
Podcast#1 Jordan Copplestone: So I’m here with Ryan from Egress. Ryan, thanks very much for taking the time to speak to me. I just had a few questions from a marketing perspective, from within the industry. I’ll start with the…
Podcast Interview with Camila Luz, Event Marketing Manager – Logic Monitor
Podcast#2 For anyone yet to attend this trade-show (which is open to both the IT industry as well as the general public), it is a bedazzling assault on the senses. The exhibition space has an immense footfall of visitors. With…
B2B Marketing Expert Interviews – Petra Hauser
If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we fight for the human factor.” Can you tell us a little more about…
B2B Marketing Expert Interviews – Hanns Schempp, Executive Marketing Advisor – Deutsche Telekom
Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and your thoughts on these. As someone with such an…
Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary
A warm welcome to you both. If I may start by asking how difficult or challenging was this campaign, in terms of getting the balance right – between informing the public, making them aware of the danger and appealing for…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…
Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation…
Interview with Julia Pichler, B2B Marketing, Canon Austria
Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…