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Time is precious for all B2B senior decision-makers and marketing teams. The creation of meaningful marketing content can be hugely time-consuming involving a number of team members to get the content over the line. However, with a small amount of…

Craft a Compelling Narrative  Your landing page is a digital canvas on which you can tell a compelling story. Whether you’re launching a new product, announcing a partnership, or addressing a crisis, the landing page should narrate your message clearly…

10 main Coventry web design trends to follow in 2023: Embracing Minimalist Design in Coventry: Coventry website design is embracing the mantra of “less is more.” Minimalist design, characterised by clean lines, ample white space, and simplicity, is gaining traction….

Adaptive content uses a database containing information on users’ previous behaviour or interaction with the site to create changing standards on the website. Tracking data such as a person’s location, user name, interests and other details is very useful when…

Creating an excellent recruitment or culture video, gives you the opportunity to demonstrate your values, communicate what you’re best at, interview the great people who work in your company, as well as show your office space. By using video effectively…

The aim of keyword research practice is to generate, with precision and recall, many phrases that are highly relevant yet not immediately obvious to the given input keyword. 5 keyword research tools Research can be performed in an old school…

What are cookies? Computer cookies are small files, which aim is to help the website keep track of your visits and activity. A website might use cookies to learn and to keep a record of a web visitors’ overall online…

Why is interactive content worth considering? Interactive forms of marketing not only offer a variety of options to navigate but also give you, the creator, an opportunity to impress with creativity and interactive design. An interactive infographic for example is…

The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…

We have conducted a survey about which trends will increase in popularity and which new marketing trends we should keep an eye on for next year. As a result of the survey, participants have told us what marketing trends will…

However, putting the brakes on your video marketing is not only unnecessary but unwise given the options that are still available to you. Eyes are firmly on screens for longer than they ever have been before, so now is the…

Why should you use an explainer video in your marketing content mix? It’s not exactly breaking news that when it comes to your business and explaining your offerings to your target audience you need to be thinking about video. Of…

How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…