A Celebration of Home-Grown Creative Talent
We’re back in town… Black Cliff Media are once again delighted to sponsor the Chartered Institute of Public Relations PRide Awards, which will be taking place at the Macdonald Burlington Hotel, Birmingham. This year brings with it a wealth of…
2018 in Colour!
We explain why this year’s Colour, isn’t all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks…
Experiential Marketing
Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing…
Brand Loyalty
In the past Brand Loyalty gave advertisers an easy ‘in’… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they…
Using VR to Visualise a Story
Black Cliff Media Covers Virtually (VR)Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided…
CIPR Pride Awards
From Black Cliff Media With Love Black Cliff Media was proud to sponsor this year’s regional, CIPR (Chartered Institute of Public Relations) PRide Awards. After a gruelling series of internal auditions (that we are not at liberty to disclose), it…
Best Uses of VR (Virtual Reality) Marketing.
VR: A New, Exciting Marketing Platform VR (Virtual Reality) is making something of a landslide in today’s news. It is a new technology that uses headsets and the latest graphical processing power to immerse the user in a virtual or…
Internet of things: An introduction
Future of the Internet of Things (IoT) It is expected that the Internet of Things (IoT) devices will exist for many years to come. Experts estimate that the amount of IoT devices will increase dramatically by the year 2020. In…
How to generate quality leads
Quality Leads – An Introduction There are a myriad of ways for generating sales in today’s marketplace, each having their pros and cons. A lead on its own can be hot or cold, one that is highly likely to convert…
Web 5.0 – The VR experience of tomorrow
Web 5.0 The internet of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and web technology has gotten better at delivering these over time. The same trend is likely to continue, far into the future….
Social Media Analytics: Comparison Of 3 Powerful Platforms
Social Media – Defining a Strategy When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use…
Call to action (CTA): how to improve online results
What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…
Why Experiences Matter! Demystifying UX
Improving one’s UX usually means improving accessibility, usability, aesthetics, and the overall product to customer interaction. In this article, we will outline several core reasons for why UX design improvement matters now. UX Profitability Investing in UX design implies investing…