Web 5.0 – The VR experience of tomorrow
Web 5.0 The internet of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and web technology has gotten better at delivering these over time. The same trend is likely to continue, far into the future….
Social Media Analytics: Comparison Of 3 Powerful Platforms
Social Media – Defining a Strategy When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use…
Call to action (CTA): how to improve online results
What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…
Why Experiences Matter! Demystifying UX
Improving one’s UX usually means improving accessibility, usability, aesthetics, and the overall product to customer interaction. In this article, we will outline several core reasons for why UX design improvement matters now. UX Profitability Investing in UX design implies investing…
Implementing AI in Marketing: A New Frontier?!
Artificial Intelligence Of these particular technologies, Artificial Intelligence (AI) is having a big boom in a lot of industries. We’ve seen how companies such as IBM has laid off various staff-members due to the implementation of a new AI system…
3 Optimal Web Design Elements to enhance your site.
3 Core Elements For Web Design Enhancement One of the most important aspects of web design today is making sure that the design truly appeals to its intended visitors. Thus, companies now seek to develop an experience surrounding their brand….
Rebranding is not just a logo change
2 Types of re-branding There are two basic types of re-branding: Revitalising – refresh your brand by giving it a new look and character Re-positioning Change of target audience – when the market has saturated and the segment previously occupied…
Stages of creating a website
1. Website Requirements analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will make use of all the possibilities that the Internet…
Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase…
Social media – promotional boost
Social Media, A New Era… Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever,…
How to measure the effectiveness of your social media campaign?
Social media analytics. How to understand these? “The biggest mistake I see public relations and social media pros making is that they are not measuring what matters. They spend wasted time creating reports that don’t match the business goals and…
White paper- a powerful lead generator
Where to begin? While creating a white paper, consider what results you want to achieve and what is its main theme. Choose your target audience. Each segment of your customers most probably needs different set of information. Universal solution does…
Social Selling – new face of marketing
What is social selling? Social selling is the process of transforming your relations with customers into a chain of sales. In other words, it is about creating a bond with Internet users. By sharing valuable content, replying to any kind…