What does a successful social media strategy really mean?
A Social media strategy is a scheme of actions that assist companies in: determining achievable goals, planning their implementation, performing activities, evaluating them and introducing necessary changes. The strategy is essential for all people engaged in social media activities to…
Content Marketing: Think About It – Create It – Share It
Is Content Marketing That Simple? – Nope… You may first think that content marketing is about writing a few posts and publishing them on your website then wait for the miracle. Well, it’s not that simple but this way of…
Video Content Creation: Be Heard and Seen!
Video Content ‘I’ve just watched a crazy video you too must see! I’ve shared it on my Facebook, but I can send the link to you, just a sec!’ I believe you’re also familiar with this story from both sides….
Branding: The Best Answer for ‘Who Are You?’
What is Branding? In the world of business, the topic of branding is a hot one and should always gain our attention. A brand is everything that identifies and distinguishes a product from another – name, logo, color scheme, tone,…
Why Marketing Analytics is important?
What is the difference between Web Analytics and Marketing analytics? Web analytics is all about understanding the performance of a website. It will provide information on load times, bounce back rates and the amount of time people spend on your…
Social Media – things you need to know
What is social media marketing? Social media marketing is when you use a variety of social media sites to push traffic through to your website. The main benefits of this type of marketing is its ability to quickly reach far…
Video Interview with Axel Quitt, Sales Manager BI/ Big Data
The original interview was conducted in German for
Instagram, an untapped resource?
Instagram – a platform worth considering In terms of marketing your brand on social media, every channel is different because of usage and interaction; Instagram is no different. Here are some pointers to building an effective brand over Instagram: Follow…
Why do you need Video Marketing? 8 fantastic reasons
Video Marketing Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services. 96% of…
How to make your website engaging
Is your website device-friendly? 80% of users access the internet from a smartphone and 47% use a tablet (Global Web Index). As a result, it is essential that your website can be easily navigated via multiple devices. To do this,…
6 Buzz marketing buttons and methods to make your content shine!
What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a…
Alternatives to promoting products through your website
Social Media Marketing Powerful social media marketing can be a driving force for e-commerce traffic and conversions. This marketing method is straightforward and very affordable, making it appropriate for established corporations and early-stage startups alike. Whether you decide to use…
How to use video interviews to best demonstrate company values?
Here are some points to keep in mind when producing a video interview: Demonstrate your personality 52% of marketers believe video content has the highest return on investment (ROI) compared to other forms of content (Invodo, 2014). In order to…