How to create a good video?
Types of videos – choose the best one for you Explainer Video Explainer videos are primarily used by companies operating in the new technology sector. Such videos explain how your products work and what they are used for. They are…
How to prepare a newsletter?
What is a newsletter? A newsletter is an electronic form of a bulletin distributed regularly at time intervals. The message is communicated for free to all subscribers by e-mail. Goals and planning First of all, you need to think about…
How to be successful at business negotiations
Business negotiations, the art of: Establishing the terms of cooperation before signing an agreement is a process which every entrepreneur will go through sooner or later. The aim of successful negotiations is to get to the point where both parties…
Graphic design – a sketching block and some crayons will not do
Golden ratio Mathematics often considered to be the core foundation that the other sciences are built on – finds its place in all spheres of life. The same can be said here. Graphic designs should maintain an appropriate balance so…
Viral marketing
What is viral marketing? Viral marketing is a way of transmitting and spreading engaging materials by linking. It is mainly done through social media by posting links that redirect people to note worthy content. You need to create such a…
Web design – where to start?
Website – its prominence in your brand Your website should be the pride of your company. This is where potential customers come in the first place to look for information or contact details. Well-designed pages can boost your chances of…
3 platforms to advertise in social media
The 3 best social media platforms & what to focus on: 1. Facebook Facebook is one of the top platforms when it comes to advertising. It offers a number of possibilities. For starters, the ‘Promote Your Post’ option – you…
6 major mistakes made in video marketing
Video Marketing Mistakes – How to avoid these It is crucial to avoid basic mistakes while publishing videos. Otherwise, you will let all the effort and funds invested in its production go to waste. Standard thumbnail Do you know this…
17 Best Marketing Channels of today – part IV
Exploring the Marketing Channels of Today IV – final part In our previous article we explored additional marketing or customer acquisition channels and covered Content Marketing, Social and Display Ads, Speaking Engagements and Offline Ads. In this article we will…
The 4 elements of SWOT analysis
What is SWOT analysis? SWOT is an acronym for the elements of analysis. The process includes an analysis of your strengths and weaknesses as well as opportunities and threats to your business resulting from the situation on the market. This…
17 Best Marketing Channels of today – part III
Exploring the Marketing Channels of Today – part III In our previous articles we explored several marketing or customer acquisition channels and covered Affiliate Programmes, Trade Shows, Search Engine Optimization and Offline Events. We also looked into Viral Marketing, Public…
How to manage your YouTube channel
What do you need to know about YouTube from the very beginning You log into YouTube with your Google Account. They are synchronised so deleting your Google Account will result in removing all the details of your YouTube channel including…
5 values of the SMART rule
SMART Definition Properly defined goals may become the indicators of your company’s achievements and development. The most popular and easiest to apply, especially in technology companies, is the SMART principle. SMART stands for specific, measurable, achievable, realistic and timely defined….