Pillar Content & Why You Should be Using it
Pillar Content = Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to…
Data-Driven Marketing
Data-Driven Marketing. Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is…
Content Strategy and Storytelling for B2B Campaigns
B2B Content Strategy & Storytelling Birmingham, Thursday 21st February 2019 We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from…
CIPR PRide Nominations: TANK
What impact did your campaign have for your company to be shortlisted for the PRide Awards? Martin Stone, Associate Director at Tank: In July 2017, HR software specialists The Access Group appointed PR agency Tank to write a digital…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…
Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…
Interview with Julia Pichler, B2B Marketing, Canon Austria
Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated…
Interview with Martin Wilfing, Managing Director of DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
Interview Q’s & A’s: BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing…