Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let’s Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation,…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented…
Interview with Julia Pichler, B2B Marketing, Canon Austria
Interview Q’s & A’s: BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
Interview Q’s & A’s: BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
Interview Q’s & A’s: BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
Interview Q’s & A’s: BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated…
Interview with Martin Wilfing, Managing Director of DMVÖ
Interview Q’s & A’s: BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be…
Call to action (CTA): how to improve online results
What is a Call to Action? A Call to Action is a link that when clicked results in a buyer making a decision, filling in a form or redirecting users to another page. Clicks on a Call to Action are…
Stages of creating a website
1. Website Requirements analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will make use of all the possibilities that the Internet…
Marketing 4.0 – What is it all about?
The best way to think about Marketing 4.0 Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world. This will give you a considerable advantage. Additionally, in order…
White paper- a powerful lead generator
Where to begin? While creating a white paper, consider what results you want to achieve and what is its main theme. Choose your target audience. Each segment of your customers most probably needs different set of information. Universal solution does…