Use and Benefits of Animated explainer videos
Purpose of explainer videos Explainer or explanatory online videos are short clips which describe the purpose and products/services of a company. Animated explainer videos are a specific form of this. These videos aim to explain complex issues through the use…
How to promote a landing page?
Main ways to promote your landing page E-Mail Marketing Landing page can be promoted in many ways, depending on the target group which they are directed to. Frequently used e-mail marketing allows you to accurately determine whom the offer is…
5 Keys to perfect Logo Design
5 keys to perfect logo: Research Undertake research surrounding the market of the business and its competitors. Your logo should not merely be an imitation of competitors. It should be unique and memorable. Research will help you identify which…
8 values of a perfect landing page
What is a landing page? Landing pages are simply websites, to which a person who clicks on your ad / link in the search results/ newsletter will be sent. Both the appearance and operation of landing pages greatly increases the effectiveness…
How to promote a book with a video trailer?
6 key points to consider when producing the perfect book trailer Style Decide whether you want an animated trailer or a filmed (‘live’ action) trailer. Animated trailers are a great way to suggest characters rather than filming actors. If you…
How to develop a social media marketing strategy?
Who, What, Why? The initial step when developing your social media strategy is to answer the questions ‘who, what and why’. Who is your target audience? Depending on the target audience of your marketing strategy, the social media platform you…
How to write a spy novel?
The project was created for Advance Editions Publishing company. “As an author, the last thing I wanted to do was go on camera, but Edward from Black Cliff Media made the shoot for Advance Editions’ “How to Write a Spy…
How to build a brand?
What exactly is a brand? A brand is much more than a simple slogan, trade name or symbol. It is a unique representation of a business and conveys information about the reputation of the product or service. Brands are frequently…
The importance of mobile marketing
What is mobile marketing? A successful strategy will tap into the immense power of mobile technology to communicate with consumers and further brand awareness. Mobile marketing incorporates ads into smartphones, tablets and other mobile platforms. A variety of mobile marketing…
How to use video in social media marketing?
So how can we best use video in social media marketing? 3 ways to use video in social media: Demonstrate a product in action Videos can be used to quickly create an impression. How-to videos can be used to effectively…
What should a website’s content look like?
Now more than ever you need website content which: not only attracts the attention of the customer, not only interests them, not only gives important information about the product, but also: addresses client’s concerns- for example, “Is it too expensive?”,…
Web Design and the 10 biggest usability mistakes
What is the usability of web pages? It should be remembered that the usability of a website is not an objective. It is only a measure that helps to create a successful website and allow quick access to information. Of…
Responsive Web Design – what is it and why is it so important?
How does Responsive Web Design (RWD) work? To create RWD websites we use the latest technologies, allowing us to obtain perfect display results on both mobile and stationary devices. When creating a responsive website we resign from technologies such as…