5 rules of great User Experience
The most important elements of the interface are: buttons, text boxes, check boxes, various types of menus; information elements (e.g. hints, notifications, warnings, messages, progress bars); navigation elements (e.g. search field, icons). These 5 UX rules are fundamental if we…
Interview with Andreia Martins, Business Developer & Marketing Manager at Sétima
Hi, please could you tell us a bit about your current position and how do you manage to combine the diversity of the tasks your role involves. Hi Maria! First of all, thanks a lot for this opportunity to share…
How to improve your SEO and land on the first page on Google?
How to land on the first page on Google? We are often asked this question when we launch a website for a new business. There are two answers; paid advertisement and Search Engine Optimisation (SEO). As the first might be…
Top 10 Account-Based Marketing Tips for Tech Companies
It’s likely that if you’re reading this coming from tech or IT perspective – you already enjoy a much closer relationship with account-based marketing (ABM) than those marketers from other industries. Having said that, there are still some key areas,…
How to keep your marketing fit and prepare your come-back after the coronavirus pandemic?
The world has come to a standstill. We are holding our breaths, reading the news with a deeper and deeper feeling of hopelessness. The economy has slowed down. People are grounded at homes, juggling children and work at the same…
6 tips for creating landing page with high conversion rates
When you visit a landing page, you immediately form an impression of the rest of the website and the business as such. Does it look professional? Does it interest you? Is this what you were after? Is the information well-presented…
How to make B2B content marketing more effective?
What is content marketing? The short answer is it’s the material that marketers create to stimulate audience interest but not necessarily to promote a specific brand’s product or services. By focusing on piquing the interest of target audiences rather than…
ABM Technology: Discover the 3 main features you can expect from this & more
ABM Technology Not all brands are created equally and by token, most will have very specific needs, that are unique to their circumstances and requirements. Marketers looking to take advantage of account-based marketing software solutions will need to do their…
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR
Podcast interview with Guy Woodcock, CEO of Montpellier PR & Dean Enon, Head of PR. During the DIGITAL X event in Cologne, Guy and Dean speak candidly about how traditional PR has adapted to different modes of digital messaging and…
Podcast Interview with Lars Tams
Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also…
Podcast Interview with Christian Andersen
Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.Christian was kind enough to share with us his insights coming from over 20…
11 Reasons why you need to Redesign your Website
There are plenty of signs that the time has come to refresh and redesign your website. Here are 11 of the top warnings suggesting that things need changing. 1. Your website is not responsive It is vitally important in this…
Generating value through in-person events
In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean…